DooH: Times Square Experience in South America October 1, 2024 by Florian Rotberg Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square.
Creative Realities: The One Million Mission August 20, 2024August 20, 2024 by Florian Rotberg While big generalists like AVI-SPL and Diversified dominate the US market, CRI is relatively unknown outside North America, despite having 400,000 active digital signage SaaS licenses.
M&A: AVI-SPL Expands into Europe and Latin America June 2, 2024June 1, 2024 by Florian Rotberg One of the global top 3 ProAV and digital signage integrators is getting even bigger: AVI-SPL announced the acquisition of ICAP Global, one of the market leaders in Latin America and Spain. Even though ICAP is more active in the classic ProAV integration and distribution business than in the digital signage market, the takeover shows …
ISE 2024: ProAV Unites Europe and Latin America February 13, 2024February 9, 2024 by Antonia Hamberger Barcelona | The economic relationship between Spain and Latin America has always been a special one. The ProAV industry, in particular, has become a focal point for collaboration between those regions. At the ISE European Latin American Summit, Florian Rotberg from invidis engaged with experts to explore opportunities for market players on both sides of …