ISE 2025: New Opportunities for Europe and LATAM February 18, 2025 by Florian Rotberg Barcelona | Donald Trump’s return is causing major disruption not only in North America but also across Latin America. Many digital signage businesses in Mexico, Brazil, and Colombia are shifting their focus from the US to Europe. Meanwhile, European industry players are increasingly establishing operations in Latin America. Here are the insights from our EU-LATAM …
Biomuseo Panama: Digital Signage at its Best February 17, 2025February 15, 2025 by Florian Rotberg Panama | The Biomuseo is one of Panama’s sightseeing highlights. Housed in a spectacular building by famous architect Frank Gehry at the Pacific entrance to the Panama Canal, the museum offers eight exhibitions in six parts of the building. invidis visited a fascinating and immersive exhibition in this extraordinary museum.
DooH: Times Square Experience in South America October 1, 2024 by Florian Rotberg Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square.
Creative Realities: The One Million Mission August 20, 2024August 20, 2024 by Florian Rotberg While big generalists like AVI-SPL and Diversified dominate the US market, CRI is relatively unknown outside North America, despite having 400,000 active digital signage SaaS licenses.
M&A: AVI-SPL Expands into Europe and Latin America June 2, 2024June 1, 2024 by Florian Rotberg One of the global top 3 ProAV and digital signage integrators is getting even bigger: AVI-SPL announced the acquisition of ICAP Global, one of the market leaders in Latin America and Spain. Even though ICAP is more active in the classic ProAV integration and distribution business than in the digital signage market, the takeover shows …
ISE 2024: ProAV Unites Europe and Latin America February 13, 2024February 9, 2024 by Antonia Hamberger Barcelona | The economic relationship between Spain and Latin America has always been a special one. The ProAV industry, in particular, has become a focal point for collaboration between those regions. At the ISE European Latin American Summit, Florian Rotberg from invidis engaged with experts to explore opportunities for market players on both sides of …
