DooH: T-Mobile Markets 700,000 Screens January 14, 2025January 14, 2025 by Florian Rotberg The US subsidiary of Deutsche Telekom surprised the industry with the announcement to acquire DooH programmatic provider Vistar Media. In Europe, little is known about T-Mobile’s DooH and retail media portfolio in North America. Here’s an overview.
DooH: T-Mobile Acquires Vistar Media January 16, 2025January 13, 2025 by Antonia Hamberger In a 600 million dollar transaction, T-Mobile US is acquiring the DooH platform operator Vistar Media. By integrating its own customer data, the telco giant aims to offer DooH advertising with next-level personalization.
Bauer Media: CCO Sells 75% of OoH-Inventory January 10, 2025January 9, 2025 by Florian Rotberg For Clear Channel Outdoor, the process of selling subsidiaries outside the home market has been dragging on for a long time. With the sale of all northern European assets to Germany-based Bauer Media, CCO is parting with 75% of its inventory. 16,659 DooH screens in Northern Europe are changing hands. CCO is left with the …
USA: Samsung Prepared for Trump’s Tariffs January 9, 2025 by Florian Rotberg On the sidelines of CES 2025, Samsung’s co-CEO Jong Hee Han commented on possible punitive US tariffs and showed confidence in the display and electronics group’s extensive global supply chain. The development of its own AI platforms and its own connectivity solutions such as Smart Things Pro enable Samsung to operate more resilient on the …
CES 2025: Floor Lamp Turns Projector January 9, 2025January 3, 2025 by Florian Rotberg The CES is always good for innovative form factors – this year LG integrates an LED projector into a floor lamp. More than just a design object, the PF600U serves as a projector, Bluetooth speaker and LED mood light. It could also be an interesting – albeit limited – use case for retail for digital …
Salesforce: Lobby Turned Christmas Market January 2, 2025January 1, 2025 by Florian Rotberg San Francisco | Large-format LEDs in corporate headquarters are a common sight in US city centers. Local building codes require cultural investments as a percentage of the building total. LED video art, as generously used by Salesforce in San Francisco, is one of them.
Retail Media: Nobody Can Get Past Amazon January 2, 2025December 29, 2024 by Florian Rotberg According to a current market analysis, the many new retail media networks are no threat to the dominant US market position of Amazon and Walmart. Although sales in the overall market have increased fivefold since 2019 and many new networks have been launched, the market share of the two retail media giants will remain around …
Dave Haynes & Industry Leaders: Talking AI and Other Trends January 1, 2025December 19, 2024 by Antonia Hamberger Dave Haynes discusses key digital signage trends, AI integration, and the rise of managed services with industry leaders at the Executive Lounge in Palm Springs. Watch the video series now!
Apple: Bringing the iPhone to the Roaring 20s December 19, 2024December 18, 2024 by Antonia Hamberger Los Angeles | No company has shaped the digital age quite like Apple. Yet, in its flagship stores, the tech powerhouse often embraces not just the futuristic but also the historic. A look at Apple’s most stunning stores in LA.
Amazon: The Instore Retail Media Wonder Box January 13, 2025December 15, 2024 by Florian Rotberg Los Angeles | Amazon Fresh is Amazon’s second stationary supermarket concept alongside Whole Foods. While the nationwide expansion has slowed down, Amazon is testing unusual displays and retail media in existing stores. An invidis site inspection.
