Berlin: Festival of Lights or Festival for Brands? October 10, 2024October 10, 2024 by Antonia Hamberger Making your own brand shine on Berlin’s landmarks – for this opportunity, major brands like to sponsor the Festival of Lights in Berlin – which has turned into a commercially successful concept.
London: New Station LED Switched Off October 10, 2024October 10, 2024 by Balthasar Mayer A large DooH wall, installed by JC Decaux in the beginning of the year, has been temporarily switched off at London’s Euston Station. The reason: an order from the Ministry to redesign the information flow in the station.
Visual Art: “We Will Remain a Full-Service Integrator” October 7, 2024October 5, 2024 by Florian Rotberg The takeover of Visual Art by the software group Vertiseit (Grassfish, Dise) has raised questions in the market. Will Visual Art be converted into a software provider or will the full-service digital signage integration offer remain? invidis met with Visual Art CEO Pontus Meijer.
Johan Lind: “Partner First” – Vertiseit Focuses on Partners October 5, 2024October 3, 2024 by Florian Rotberg The acquisition of Visual Art doubles Vertiseit’s (Grassfish, Dise) turnover to 60 million euros and brings additional complexity to the business model. invidis spoke exclusively with CEO Johan Lind about the acquisition of the full-service integrator, the integration of the CMS platforms, and how the Visual Art brand will be used in the future.
Vertiseit: Disruption by Design October 10, 2024October 3, 2024 by Florian Rotberg The Swedish digital signage provider is seizing another consolidation opportunity in Europe and is taking over Visual Art, one of the best-known European integrators based in Stockholm. With the acquisition, Vertiseit CEO Johan Lind is expanding its digital signage offering to include a full-service integrator with a state-of-the-art CMS platform, a content studio,and concept teams.
M&A: Vertiseit Acquires Visual Art October 10, 2024October 2, 2024 by Antonia Hamberger It’s a game-changing move for the European digital signage industry: Vertiseit takes over Visual Art. The acquisition elevates Vertiseit’s SaaS turnover to €22.4 million, positioning the company as a new major player in the market.
Fossil Fuels: The Hague Bans Outdoor Advertising for Cars and Flights September 19, 2024 by Florian Rotberg In Europe, a ban on tobacco advertising is common, and there are often discussions and implementations of restrictions on alcohol, sweets, and fatty foods. Now, The Hague in the Netherlands is taking it a step further by banning outdoor advertising for fossil fuel-based products and services, including cars, flights, and cruise ships.
Trison Sports: “We’re happy with the first year” September 18, 2024 by Florian Rotberg A year ago, Trison expanded into the digital sports sector. With the acquisition of Yellow Bricks, the European digital signage leader has taken the next step. In this interview, CEO Alberto Caceres reflects on the company’s progress.
DooH: New Owners for Service Station Network September 18, 2024September 17, 2024 by Florian Rotberg DooH networks at highway service stations are popular advertising platforms that investors have taken notice of: In a recent management buy-out, Mayfair has acquired I-Media, the UK’s largest DooH service station network.
Transport for London: The Most Valuable DooH Network in the World? September 23, 2024September 17, 2024 by Balthasar Mayer London transport network operator TFL renews contracts with JC Decaux and Global. But its Our-of-Home network is characterized by more than sheer size.
