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Software: Samsung & Co Build on Platforms

Samsung & Co Build on Platforms

Las Vegas | In the long term, hardware sales alone will not be enough for Samsung to maintain its market leadership. Margins on consumer TVs are already very low, but digital signage displays still offer healthy profits. However, competition from Chinese manufacturers like BoE, TCL, and Hisense is growing in the B2B display market. Established display vendors are looking for new subscription-based revenue streams beyond hardware. Samsung is focusing on platform businesses such as VXT, Samsung Art Store, and Samsung Ads.