invidis Original: Iconic DooH – Advertising or Attraction? The largest and greatest of all outdoor screens: iconic DooH sites are prestigious assets for cities. They bring buildings to life and display campaigns that resemble small blockbusters, transcending the label of mere "advertising." Berlin: Festival of Lights or Festival for Brands? Making your own brand shine on Berlin's landmarks - for this opportunity, major brands like to sponsor the Festival of Lights in Berlin - which has turned into a commercially successful concept. London: New Station LED Switched Off A large DooH wall, installed by JC Decaux in the beginning of the year, has been temporarily switched off at London's Euston Station. The reason: an order from the Ministry to redesign the information flow in the station. Future of Digital Signage: Contextual not Personalized Today’s digital signage concepts are typically connected to a networked infrastructure and integrated into complex customer journeys. Isolated silo concepts are history. The focus lies on spatial and temporal contextual engaging content. To learn more about connected signage, invidis spoke with Anand Bhandari, IoT Business Head at Jio Things - a dedicated B2B IoT-platform with millions of connected sensors and devices. Rental: Lang AG Expands into the Middle East The German ProAV dry-hire specialist Lang AG is expanding into the Middle East. The company has established a new subsidiary to serve the GCC market, particularly the UAE and Saudi Arabia, with its own rental equipment pool. Previously, projectors, LEDs, and other equipment were air-shipped from Germany for projects in the region. AI for All: 3,000 Delegates at Samsung Developer Conference More than 3,000 developers and partners attended the annual Samsung Developer Conference 2024 (SDC24) in San Jose, California. Under the motto "AI for All," Samsung presented its vision and innovations in the areas of software, services, and platforms. VXT Digital Signage and the IoT platform Smartthings Pro were also on the program. DooH: Sharp Presents First Outdoor E-Poster Sharp is unveiling its first AO-sized outdoor e-poster at the Ceatec trade fair in Tokyo, starting Tuesday. This all-in-one solution, featuring four Sharp EPDs, is IP65-protected and operates autonomously with a 5G modem, LED lighting, and solar cells. Covering just under one square meter, the poster could be installed without approval in Germany. Sixteen-Nine Podcast: Outform’s Ariel Haroush Talks Digital Retail Trends On the Sixteen:Nine podcast, Outform founder Ariel Haroush explains how he established his company as trusted digital retail partner and gives his take on current trends like retail media. Las Vegas: High-Tech Fight Night at The Sphere The famous Octagon in front of the world's largest indoor LED: the UFC came to The Sphere for a never to be repeated event and pulled out all the audiovisual stops. Even the fighters' pulse was shown on the screen in real time. Visual Art: “We Will Remain a Full-Service Integrator” The takeover of Visual Art by the software group Vertiseit (Grassfish, Dise) has raised questions in the market. Will Visual Art be converted into a software provider or will the full-service digital signage integration offer remain? invidis met with Visual Art CEO Pontus Meijer. Johan Lind: “Partner First” – Vertiseit Focuses on Partners The acquisition of Visual Art doubles Vertiseit’s (Grassfish, Dise) turnover to 60 million euros and brings additional complexity to the business model. invidis spoke exclusively with CEO Johan Lind about the acquisition of the full-service integrator, the integration of the CMS platforms, and how the Visual Art brand will be used in the future. Sixteen-Nine Podcast: The State of OoH in the USA This week on the Sixteen-Nine podcast, Dave Haynes talks with OAAA president Anna Bager about the state of Out-of-Home (OoH) advertising, political ad spend, digital growth, and sustainability. Vertiseit: Disruption by Design The Swedish digital signage provider is seizing another consolidation opportunity in Europe and is taking over Visual Art, one of the best-known European integrators based in Stockholm. With the acquisition, Vertiseit CEO Johan Lind is expanding its digital signage offering to include a full-service integrator with a state-of-the-art CMS platform, a content studio,and concept teams. M&A: Vertiseit Acquires Visual Art It's a game-changing move for the European digital signage industry: Vertiseit takes over Visual Art. The acquisition elevates Vertiseit's SaaS turnover to €22.4 million, positioning the company as a new major player in the market. More News
invidis Original: Iconic DooH – Advertising or Attraction? The largest and greatest of all outdoor screens: iconic DooH sites are prestigious assets for cities. They bring buildings to life and display campaigns that resemble small blockbusters, transcending the label of mere "advertising."
Berlin: Festival of Lights or Festival for Brands? Making your own brand shine on Berlin's landmarks - for this opportunity, major brands like to sponsor the Festival of Lights in Berlin - which has turned into a commercially successful concept.
London: New Station LED Switched Off A large DooH wall, installed by JC Decaux in the beginning of the year, has been temporarily switched off at London's Euston Station. The reason: an order from the Ministry to redesign the information flow in the station.
Future of Digital Signage: Contextual not Personalized Today’s digital signage concepts are typically connected to a networked infrastructure and integrated into complex customer journeys. Isolated silo concepts are history. The focus lies on spatial and temporal contextual engaging content. To learn more about connected signage, invidis spoke with Anand Bhandari, IoT Business Head at Jio Things - a dedicated B2B IoT-platform with millions of connected sensors and devices.
Rental: Lang AG Expands into the Middle East The German ProAV dry-hire specialist Lang AG is expanding into the Middle East. The company has established a new subsidiary to serve the GCC market, particularly the UAE and Saudi Arabia, with its own rental equipment pool. Previously, projectors, LEDs, and other equipment were air-shipped from Germany for projects in the region.
AI for All: 3,000 Delegates at Samsung Developer Conference More than 3,000 developers and partners attended the annual Samsung Developer Conference 2024 (SDC24) in San Jose, California. Under the motto "AI for All," Samsung presented its vision and innovations in the areas of software, services, and platforms. VXT Digital Signage and the IoT platform Smartthings Pro were also on the program.
DooH: Sharp Presents First Outdoor E-Poster Sharp is unveiling its first AO-sized outdoor e-poster at the Ceatec trade fair in Tokyo, starting Tuesday. This all-in-one solution, featuring four Sharp EPDs, is IP65-protected and operates autonomously with a 5G modem, LED lighting, and solar cells. Covering just under one square meter, the poster could be installed without approval in Germany.
Sixteen-Nine Podcast: Outform’s Ariel Haroush Talks Digital Retail Trends On the Sixteen:Nine podcast, Outform founder Ariel Haroush explains how he established his company as trusted digital retail partner and gives his take on current trends like retail media.
Las Vegas: High-Tech Fight Night at The Sphere The famous Octagon in front of the world's largest indoor LED: the UFC came to The Sphere for a never to be repeated event and pulled out all the audiovisual stops. Even the fighters' pulse was shown on the screen in real time.
Visual Art: “We Will Remain a Full-Service Integrator” The takeover of Visual Art by the software group Vertiseit (Grassfish, Dise) has raised questions in the market. Will Visual Art be converted into a software provider or will the full-service digital signage integration offer remain? invidis met with Visual Art CEO Pontus Meijer.
Johan Lind: “Partner First” – Vertiseit Focuses on Partners The acquisition of Visual Art doubles Vertiseit’s (Grassfish, Dise) turnover to 60 million euros and brings additional complexity to the business model. invidis spoke exclusively with CEO Johan Lind about the acquisition of the full-service integrator, the integration of the CMS platforms, and how the Visual Art brand will be used in the future.
Sixteen-Nine Podcast: The State of OoH in the USA This week on the Sixteen-Nine podcast, Dave Haynes talks with OAAA president Anna Bager about the state of Out-of-Home (OoH) advertising, political ad spend, digital growth, and sustainability.
Vertiseit: Disruption by Design The Swedish digital signage provider is seizing another consolidation opportunity in Europe and is taking over Visual Art, one of the best-known European integrators based in Stockholm. With the acquisition, Vertiseit CEO Johan Lind is expanding its digital signage offering to include a full-service integrator with a state-of-the-art CMS platform, a content studio,and concept teams.
M&A: Vertiseit Acquires Visual Art It's a game-changing move for the European digital signage industry: Vertiseit takes over Visual Art. The acquisition elevates Vertiseit's SaaS turnover to €22.4 million, positioning the company as a new major player in the market.
