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Digital Signage & DooH

Screens, Sound, and AI: Vertiseit Acquires Muse

Vertiseit acquires Muse Content (Image: invidis)

Vertiseit is making waves in Germany with its acquisition of Muse Content, adding in-store audio and GenAI to its growing portfolio. The deal strengthens Vertiseit’s IXM platform and positions the group as a leader in immersive retail experiences.

One Newsletter, Two Perspectives: Introducing invidis Global

invidis & Sixteen:Nine news now appear in a joint newsletter - invidis Global. (Image: invidis/Sixteen:Nine)

Global insight, one inbox. The best of invidis and Sixteen:Nine now come together in a joint bi-weekly newsletter – your complete view of the digital signage world, every Tuesday and Thursday.

Year in Review 2025/2026: Now It’s Your Turn!

Join invidis' Year in Review and give us Your perspective on the market. (Image: invidis)

We’re handing over the pen to our readers – submissions for Year in Review guest posts are now open. Tell us how 2025 unfolded for your company, and what’s on the horizon for 2026.

Sponsored Content: Sensory Technology and Retail Media – Why Now?

Sensor-based systems are designed to increase the efficiency of retail media. (Image: Advertima)

Sensory technology enables retailers to match the data quality of online retailers and use advertising in a more targeted manner. How can retailers tap into these new sources of revenue, and what mistakes should they avoid?

CMS: Visual Art’s Signage Player Becomes IXM Aqua

Visual Art’s Signage Player Becomes IXM Aqua

The European integrator Visual Art is rebranding its Signage Player CMS as IXM Aqua – a key step in the Vertiseit Group’s broader strategic vision for its three sub-brands.

Brussels: JC Decaux to Install 200 New DooH Screens

JC Decaux to Install 200 New DooH Screens

JC Decaux has renewed its exclusive street furniture contract with STIB, the Brussels transport company, to manage advertising spaces across the city, including the rollout of a new DooH network in the metro.

Opinion

Opinion: Don’t Get Tangled – The Cable Conundrum in Digital Signage

Don’t Get Tangled – The Cable Conundrum in Digital Signage

Cables are the unsung heroes - and frequent villains - of digital signage installations. From tripping hazards at trade shows to unsightly tangles behind high-end displays, poor cable management can undermine even the best designs. Why it’s time for the industry to rethink its relationship with cables and make tidy connections a top priority.

Opinion: The Integrators’ Dilemma – Control vs. Scale in the Age of AI

The Integrators’ Dilemma – Control vs. Scale in the Age of AI

As AI transforms the digital signage landscape, integrators face a strategic crossroads: keep investing in expensive proprietary CMS platforms, or collaborate with established software providers and relinquish some control. In this op-ed, Stefan Schieker examines this high-stakes dilemma – one that could define the future success of many integration businesses.

Opinion: The Silent Sustainability Revolution in Digital Signage

The Silent Sustainability Revolution in Digital Signage

Sustainability in digital signage is no longer a marketing checkbox – it’s a strategic shift happening across product development and supply chains. The industry is quietly transforming beneath the surface. An op-ed by Florian Rotberg explores how manufacturers, integrator, and end-users must embrace sustainability as a mindset – not a sticker.

Hidden Screen: Lufthansa Turns Fold-Out Table Into Touch Display

Lufthansa Turns Fold-Out Table Into Touch Display

The “Nice Intellitable” prototype from Lufthansa Technik showcases a new approach to in-flight entertainment: rather than adding extra screens, the touchscreen is seamlessly integrated into the folding table.

Opinion: The Right to Win Must Be Earned – Every Single Day

The Right to Win Must Be Earned – Every Single Day

2025 was supposed to be the year of growth for digital signage – but the boom never came. Instead, the industry is being reshaped by quiet restructuring, consolidation, and AI-driven disruption, forcing integrators and ISVs to abandon legacy structures and fight for relevance. In this new reality, scale, agility, and innovation aren’t optional – they’re the key to survival.

2026: LED Market Poised for Strong Growth

LED Market Poised for Strong Growth

After a challenging period marked by economic uncertainty and geopolitical tensions, the LED display market is entering a new growth phase. According to the latest report from Futuresource Consulting, global LED display revenues are projected to grow at an impressive 14.8% annually through 2029, driven by next-generation technologies and simplified all-in-one solutions.

DooH: Broadsign Expands In-Advance Buying to North America

Broadsign Expands In-Advance Buying to North America

A new partnership between Broadsign, Stackadapt, and Branded Cities brings automated advance DOOH bookings to North America. Ledger Bennett led the first campaign, securing premium screens weeks before launch.

Photo Stories

House Nowhere: The Most Exciting Store in the World

The Most Exciting Store in the World

Seoul | Flagship store or art gallery – shortly after its grand opening, invidis visited the newest global flagship store of Korean eyewear brand Gentle Monster. The term "flagship store" is an understatement – because both the building's architecture and the four-story retail space are more like a gallery for modern art than a mere store.

Rome: KFC’s Chic Flagship in Rome

KFC’s Chic Flagship in Rome

Fast food European-style: KFC has introduced a new flagship concept that mixes convenience with aesthetics. The first one opened in Rome, just steps away from the Trevi Fountain.

El Apartamento: Zara’s Hybrid Concept in Madrid

Zara’s Hybrid Concept in Madrid

Zara has introduced an “Apartamento” in its renovated Madrid store, combining a furniture showroom, café, and fashion display. Digital signage is subtly integrated throughout the space.

Spie: Facility Manager Acquires Pik AG

Facility Manager Acquires Pik AG

Berlin-based Pik AG is joining the French Spie Group through Spie ICS, marking another step in the consolidation of Germany’s AV market. The acquisition gives Pik AG access to new resources for growth while preserving its brand, team, and focus on media technology. With Spie’s backing, Pik aims to actively shape the future of AV solutions in Germany as part of a €9.9 billion European powerhouse.

EV-DooH: Jolt Acquires Volta Media Network from Shell

Jolt Acquires Volta Media Network from Shell

Australian EV-DooH specialist Jolt is acquiring major parts of the former Volta Media Network from Shell. The deal includes thousands of EV charging stations with integrated digital screens across the U.S. – assets previously operated by Volta before its shutdown earlier this year.

DooH: Ströer’s Shop Window Network Steps Into the Spotlight

Ströer’s Shop Window Network Steps Into the Spotlight

After months of speculation, Ströer has officially confirmed the industry’s worst kept secret: the German market leader is betting big on shop window screens. On November 11 - symbolically the start of Carnival - the Cologne-based company announced its launch of a new Urban Panels Digital Out-of-Home network, marking a strategic move into one of the fastest-growing segments of the market.

Silent Crisis: German Out-of-Home Market Faces Worst Slump in Decades

German Out-of-Home Market Faces Worst Slump in Decades

After a strong start to 2025, the German out-of-home advertising market entered one of its deepest crises in over 30 years during the second and third quarters - and it happened almost unnoticed. Unlike previous downturns marked by dramatic shocks, this slump crept in quietly, leaving the industry scrambling for answers. The DooH segment bore the brunt of the decline, with bookings dropping sharply and unexpectedly.

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