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Retail in Africa: Between Informality and Digital Transformation

Between Informality and Digital Transformation

Johannesburg | Africa’s retail story is often told as one of rapid modernisation - but the reality is far more fragmented, with informal trade still dominating most markets and shaping how consumers buy every day. While South Africa stands out as the continent’s only truly formalised retail ecosystem and a natural hub for digital signage, scaling beyond it means navigating a complex, infrastructure‑constrained, and deeply local retail landscape.