invidis Background: Retail Media Is Not DooH Retailers, like the British Coop chain, have started to explore shop windows for "front-of-store" DooH networks. These networks show where DooH fundamentally differs from retail media. Trump: “The Most Beautiful Word in the Dicitonary Is Tariff” In three weeks, the U.S. will elect a new president, choosing between Kamala Harris and Donald Trump. Trump has promised to impose broad punitive tariffs on imported goods. What would be the impact of increased US trade protectionism on digital signage? DooH: The Shop Window Becomes the New Star More and more retailers are introducing shop window screens, not only for their own promotions but also for DooH advertising. The British grocer Coop now announced to start a front-of-store DooH network using the Grassfish CMS. Abu Dhabi: Sphere No. 2 Is Set to RiseAbu Dhabi secures the world’s first Sphere franchise (Image: Sphere Entertainment) A second Sphere, just as big as the one in Las Vegas, will be built in Abu Dhabi. The construction plans are not finalized, but if they go through, the copy will be in no way inferior to the original. Sixteen-Nine Podcast: How Videotel Sustained Its Business for 44 Years How Videotel evolved from manufacturing VCRs for digital signage over 40 years ago to modern media players – this week's episode on the Sixteen:Nine podcast, hosted by invidis content partner Dave Haynes. Rental: Lang AG Expands into the Middle East The German ProAV dry-hire specialist Lang AG is expanding into the Middle East. The company has established a new subsidiary to serve the GCC market, particularly the UAE and Saudi Arabia, with its own rental equipment pool. Previously, projectors, LEDs, and other equipment were air-shipped from Germany for projects in the region. AI for All: 3,000 Delegates at Samsung Developer Conference More than 3,000 developers and partners attended the annual Samsung Developer Conference 2024 (SDC24) in San Jose, California. Under the motto "AI for All," Samsung presented its vision and innovations in the areas of software, services, and platforms. VXT Digital Signage and the IoT platform Smartthings Pro were also on the program. DooH: Sharp Presents First Outdoor E-Poster Sharp is unveiling its first AO-sized outdoor e-poster at the Ceatec trade fair in Tokyo. This all-in-one solution, featuring four Sharp EPDs, is IP65-protected and operates autonomously with a 5G modem, LED lighting, and solar cells. Covering just under one square meter, the poster could be installed without approval in Germany. invidis Original: Iconic DooH – Advertising or Attraction? The largest and greatest of all outdoor screens: iconic DooH sites are prestigious assets for cities. They bring buildings to life and display campaigns that resemble small blockbusters, transcending the label of mere "advertising." Sixteen-Nine Podcast: Outform’s Ariel Haroush Talks Digital Retail Trends On the Sixteen:Nine podcast, Outform founder Ariel Haroush explains how he established his company as trusted digital retail partner and gives his take on current trends like retail media. Berlin: Festival of Lights or Festival for Brands? Making your own brand shine on Berlin's landmarks - for this opportunity, major brands like to sponsor the Festival of Lights in Berlin - which has turned into a commercially successful concept. London: New Station LED Switched Off A large DooH wall, installed by JC Decaux in the beginning of the year, has been temporarily switched off at London's Euston Station. The reason: an order from the Ministry to redesign the information flow in the station. Las Vegas: High-Tech Fight Night at The Sphere The famous Octagon in front of the world's largest indoor LED: the UFC came to The Sphere for a never to be repeated event and pulled out all the audiovisual stops. Even the fighters' pulse was shown on the screen in real time. Future of Digital Signage: Contextual not Personalized Today’s digital signage concepts are typically connected to a networked infrastructure and integrated into complex customer journeys. Isolated silo concepts are history. The focus lies on spatial and temporal contextual engaging content. To learn more about connected signage, invidis spoke with Anand Bhandari, IoT Business Head at Jio Things - a dedicated B2B IoT-platform with millions of connected sensors and devices. More News
invidis Background: Retail Media Is Not DooH Retailers, like the British Coop chain, have started to explore shop windows for "front-of-store" DooH networks. These networks show where DooH fundamentally differs from retail media.
Trump: “The Most Beautiful Word in the Dicitonary Is Tariff” In three weeks, the U.S. will elect a new president, choosing between Kamala Harris and Donald Trump. Trump has promised to impose broad punitive tariffs on imported goods. What would be the impact of increased US trade protectionism on digital signage?
DooH: The Shop Window Becomes the New Star More and more retailers are introducing shop window screens, not only for their own promotions but also for DooH advertising. The British grocer Coop now announced to start a front-of-store DooH network using the Grassfish CMS.
Abu Dhabi: Sphere No. 2 Is Set to RiseAbu Dhabi secures the world’s first Sphere franchise (Image: Sphere Entertainment) A second Sphere, just as big as the one in Las Vegas, will be built in Abu Dhabi. The construction plans are not finalized, but if they go through, the copy will be in no way inferior to the original.
Sixteen-Nine Podcast: How Videotel Sustained Its Business for 44 Years How Videotel evolved from manufacturing VCRs for digital signage over 40 years ago to modern media players – this week's episode on the Sixteen:Nine podcast, hosted by invidis content partner Dave Haynes.
Rental: Lang AG Expands into the Middle East The German ProAV dry-hire specialist Lang AG is expanding into the Middle East. The company has established a new subsidiary to serve the GCC market, particularly the UAE and Saudi Arabia, with its own rental equipment pool. Previously, projectors, LEDs, and other equipment were air-shipped from Germany for projects in the region.
AI for All: 3,000 Delegates at Samsung Developer Conference More than 3,000 developers and partners attended the annual Samsung Developer Conference 2024 (SDC24) in San Jose, California. Under the motto "AI for All," Samsung presented its vision and innovations in the areas of software, services, and platforms. VXT Digital Signage and the IoT platform Smartthings Pro were also on the program.
DooH: Sharp Presents First Outdoor E-Poster Sharp is unveiling its first AO-sized outdoor e-poster at the Ceatec trade fair in Tokyo. This all-in-one solution, featuring four Sharp EPDs, is IP65-protected and operates autonomously with a 5G modem, LED lighting, and solar cells. Covering just under one square meter, the poster could be installed without approval in Germany.
invidis Original: Iconic DooH – Advertising or Attraction? The largest and greatest of all outdoor screens: iconic DooH sites are prestigious assets for cities. They bring buildings to life and display campaigns that resemble small blockbusters, transcending the label of mere "advertising."
Sixteen-Nine Podcast: Outform’s Ariel Haroush Talks Digital Retail Trends On the Sixteen:Nine podcast, Outform founder Ariel Haroush explains how he established his company as trusted digital retail partner and gives his take on current trends like retail media.
Berlin: Festival of Lights or Festival for Brands? Making your own brand shine on Berlin's landmarks - for this opportunity, major brands like to sponsor the Festival of Lights in Berlin - which has turned into a commercially successful concept.
London: New Station LED Switched Off A large DooH wall, installed by JC Decaux in the beginning of the year, has been temporarily switched off at London's Euston Station. The reason: an order from the Ministry to redesign the information flow in the station.
Las Vegas: High-Tech Fight Night at The Sphere The famous Octagon in front of the world's largest indoor LED: the UFC came to The Sphere for a never to be repeated event and pulled out all the audiovisual stops. Even the fighters' pulse was shown on the screen in real time.
Future of Digital Signage: Contextual not Personalized Today’s digital signage concepts are typically connected to a networked infrastructure and integrated into complex customer journeys. Isolated silo concepts are history. The focus lies on spatial and temporal contextual engaging content. To learn more about connected signage, invidis spoke with Anand Bhandari, IoT Business Head at Jio Things - a dedicated B2B IoT-platform with millions of connected sensors and devices.