Decathlon: Unforgettable Shopping Experiences March 25, 2024March 18, 2024 by invidis Redaktion Decathlon is not considered the pinnacle of in-store shopping experience – the branches of the French sports discounter have so far exuded the charm of a Siberian grocery store. This is now set to fundamentally change as part of a global rebrand. Decathlon focuses on unforgettable in-store shopping experiences, in parts enabled by digital signage.
invidis confidential 09|24: The Digital Signage Power Play March 19, 2024March 16, 2024 by Balthasar Mayer Last week, my colleague Antonia discussed the evolution of digital storytelling. And her analysis was right on the spot: immersive experiences don’t always require large LED walls but can be achieved with finesse on small displays. For brands wanting to convey a message of sustainability, they could even be the future of digital signage.
DooH: Framen Partners with David Lloyd Premium Gyms March 15, 2024 by invidis Redaktion The Berlin DooH start-up Framen is now marketing David Lloyd health clubs in seven European countries. The premium fitness brand will add 50 screens to Framen’s network, which now spans more than 1,200 gyms in Europe.
Sports Stadiums: Big LED Projects in the US March 15, 2024 by Balthasar Mayer The land of unbridled LED possibilities: Two new stadium plans in the USA show that huge LED walls still have plenty of potential in the world of sport.
Leader or Laggard?: The Green Signage Dilemma for SMEs March 15, 2024 by Balthasar Mayer The demand for sustainable digital signage solutions is increasing – and with it the pressure on companies to deliver them. Small and medium-sized companies face particular challenges in this regard.
April 2024: invidis Goes China March 20, 2024March 15, 2024 by invidis Redaktion invidis is bringing its expertise in digital signage to Beijing. Co-organized by Beijing InfoComm China and invidis, Digital Signage will feature a series of sessions focusing on the power of digital signage.
DSS Europe 2024: First Glimpse into Speaker Line-up March 15, 2024 by invidis Redaktion invidis presents the first speakers for the Digital Signage Summit Europe 2024: The list features top executives from major integrators and specialists in both hardware and software side.
Retail Media: A Decade-Old Concept on the Upswing March 13, 2024 by invidis Redaktion In the world of marketing and advertising, one term seems to be on the lips of every industry player: Retail Media. But what exactly is Retail Media, and why is it causing such a stir? invidis experts decipher the hype.
Visioninfo: Hisense Launches CMS Platform March 13, 2024March 13, 2024 by Florian Rotberg Display manufacturers are increasingly using their own CMS platforms to generate recurring software revenue alongside hardware sales. Hisense’s new cloud-native Visioninfo platform offers is a CMS with remote device management functions on a modern tech stack. At first glance, it looks like a competitive offering.
Vertiseit & Zeta: Light and Shadow in Sweden March 12, 2024March 11, 2024 by Florian Rotberg In the past year, the business trajectories of Sweden-based digital signage providers Zetadisplay and Vertiseit (Grassfish, DISE) differed significantly. Despite Vertiseit having to manage the integration of MultiQ, sales grew by 10%, while ZetaDisplay only managed to maintain the previous year’s sales. In fall 2023, almost the entire management team was replaced with newcomers to …