Johan Lind: “Partner First” – Vertiseit Focuses on Partners October 5, 2024October 3, 2024 by Florian Rotberg The acquisition of Visual Art doubles Vertiseit’s (Grassfish, Dise) turnover to 60 million euros and brings additional complexity to the business model. invidis spoke exclusively with CEO Johan Lind about the acquisition of the full-service integrator, the integration of the CMS platforms, and how the Visual Art brand will be used in the future.
Sixteen-Nine Podcast: The State of OoH in the USA October 10, 2024October 3, 2024 by invidis Redaktion This week on the Sixteen-Nine podcast, Dave Haynes talks with OAAA president Anna Bager about the state of Out-of-Home (OoH) advertising, political ad spend, digital growth, and sustainability.
Vertiseit: Disruption by Design October 10, 2024October 3, 2024 by Florian Rotberg The Swedish digital signage provider is seizing another consolidation opportunity in Europe and is taking over Visual Art, one of the best-known European integrators based in Stockholm. With the acquisition, Vertiseit CEO Johan Lind is expanding its digital signage offering to include a full-service integrator with a state-of-the-art CMS platform, a content studio,and concept teams.
M&A: Vertiseit Acquires Visual Art October 10, 2024October 2, 2024 by Antonia Hamberger It’s a game-changing move for the European digital signage industry: Vertiseit takes over Visual Art. The acquisition elevates Vertiseit’s SaaS turnover to €22.4 million, positioning the company as a new major player in the market.
Anders Henricson: Grassfish Appoints New CEO October 2, 2024October 2, 2024 by invidis Redaktion Vertiseit has appointed Anders Henricson as the new CEO of its subsidiary, Grassfish. The former Ikea manager will succeed Ann Hjelte and officially assume the role in November.
Levi’s x Beyoncé: Global Campaign Starts with Big Projections October 3, 2024October 2, 2024 by Antonia Hamberger Levi’s is launching its global “Reimagine” campaign featuring Beyoncé. To kick things off, the denim brand is projecting the pop icon’s silhouette onto the walls of buildings in major cities like New York, Paris, and Berlin.
Loewe: Kilian Mbappé Invests in German TV Manufacturer October 10, 2024October 2, 2024 by Antonia Hamberger The premium TV manufacturer Loewe welcomes Kylian Mpappé as a shareholder. After the French soccer star initially promoted Loewe as a brand ambassador, he has now acquired a 10% stake in the company.
CMS on Board: Amazon Introduces the Signage Stick October 10, 2024October 1, 2024 by Antonia Hamberger With its new Signage Stick, Amazon launches a mini media player for basic digital signage applications. It comes with pre-installed CMS solutions, such as Nowsignage or Novisign.
DooH: Times Square Experience in South America October 1, 2024 by Florian Rotberg Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square.
Mini Sphere: Vegas Clone to Be Built in Dubai October 2, 2024September 30, 2024 by Antonia Hamberger MGM Resorts plans to build a ‘Dubai Sphere’ that promises an experience on par with the original in Las Vegas. However, with just 300 seats, it will be a much smaller version of the iconic venue.
