Deneva: The Business Critical Experts January 2, 2024May 17, 2023 by Florian Rotberg This is what Madrid’s Metro has in common with Inditex’s fast-fashion stores: Their digital signage screens run on the CMS Deneva. The software provider has made a name for itself for business critical applications.
Google: Generative AI in the QSR Drive-Thru July 15, 2024May 11, 2023 by invidis Redaktion Google and US fast food chain Wendy’s are testing AI-powered voice bots to reduce ordering times and improve accuracy during drive-thru ordering. The latest Large Language Models from Google and Open AI can revolutionize interaction with digital signage screens.
Digital Signage Hidden Champions: The Universal Remote Control for Digital Screens June 30, 2024April 25, 2023 by Florian Rotberg In a new series „Digital Signage Hidden Champions“ invidis presents innovative digital signage providers that are successful but operate under the radar. SignageLab is one such hidden champion – the start-up from Prague developed a multi-platform CMS based on SignageOS that is already used on 5,000 displays today.
7-Eleven: Retail Media in Stretched Format December 25, 2023April 11, 2023 by Florian Rotberg Bangkok | Convenience stores are omnipresent in Southeast Asia – Thailand is no exception. More than 12,000 7-Eleven stores – virtually on every corner – can be found in Thailand. And in almost 3,000 shops, the country’s largest outdoor advertiser operates retail media screens in an unusual format. Stretched instead of panoramic. DooH displays in …
M&A: Cancom acquires K-Businesscom January 2, 2024April 6, 2023 by Florian Rotberg A big bang for the DACH region digital signage market: the digital signage market leaders in Germany and Austria are merging. Austrian K-Businesscom, formerly Kapsch, has been acquired by German Cancom Group.
Airport: Beauty and the Curved Beast December 24, 2023December 8, 2022 by Florian Rotberg Seoul | Digital lighthouse installations should, first and foremost, attract attention, considered attractive and shared online. The 23 meter high media tower at Seoul Incheon Airport ticks all three boxes. Likewise the well-published semicircular OLED ceiling installation at ICN airport, which has already been uninstalled. invidis reporting from Korea.
DooH: When Screens Come to Life December 24, 2023November 16, 2022 by Florian Rotberg Seoul | German premium automobile brands promote their latest vehicles (Mercedes EQE, Audi Q4 etron and BMW M) with forced perspective DooH campaigns. invidis was on-site to experience the fascination of 3D billboards.
Displays: Hip to be Square December 26, 2023November 9, 2022 by Florian Rotberg Seoul and Bangkok | 16:9 is the standard aspect ratio for digital signage screens since LCD replaced the 4:3 CRT. Today’s displays are usually considerably wider than they are tall. Although alternative digital signage form factors are available on the market, they have so far only had a niche existence. Is it time for new …
Genesis: Nostalgia in the most modern form December 24, 2023November 9, 2022 by Florian Rotberg Seoul | At Seoul Incheon Airport, Genesis combines modern cutting-edge digital signage technology with nostalgic, heart-warming mechanics. Right below a very fine pixel high-resolution LED wall, the Hyundai premium brand uses flip-dot technology, which is reminiscent of the bygone era of slit-flap displays. What better place can you find than an airport terminal?
DOOH: Largest Free-Standing LED Screen August 15, 2024November 8, 2022 by Florian Rotberg Seoul | The COEX Center in Gangnam is one of the busiest and best-known locations in Seoul. Global and national brands want to represented, and DOOH is one of their preferred media. Just next to the famous COEX 3D-Billboard from Samsung towers The Panras, a 26-meter-high free-standing LED screen, designed and built by LG.
