Top of Europe: State of the Digital Signage Industry 2022 December 14, 2023January 18, 2023 by Florian Rotberg Shortly before ISE 2023 invidis invited Europe’s leading digital signage integrators – Trison, M-Cube and ZetaDisplay – for an interview about the state of the industry. Alberto Caceres, Manlio Romanelli und Per Mandorf exclusively at invidis.
Airport: Beauty and the Curved Beast December 24, 2023December 8, 2022 by Florian Rotberg Seoul | Digital lighthouse installations should, first and foremost, attract attention, considered attractive and shared online. The 23 meter high media tower at Seoul Incheon Airport ticks all three boxes. Likewise the well-published semicircular OLED ceiling installation at ICN airport, which has already been uninstalled. invidis reporting from Korea.
DooH: When Screens Come to Life December 24, 2023November 16, 2022 by Florian Rotberg Seoul | German premium automobile brands promote their latest vehicles (Mercedes EQE, Audi Q4 etron and BMW M) with forced perspective DooH campaigns. invidis was on-site to experience the fascination of 3D billboards.
Displays: Hip to be Square December 26, 2023November 9, 2022 by Florian Rotberg Seoul and Bangkok | 16:9 is the standard aspect ratio for digital signage screens since LCD replaced the 4:3 CRT. Today’s displays are usually considerably wider than they are tall. Although alternative digital signage form factors are available on the market, they have so far only had a niche existence. Is it time for new …
Genesis: Nostalgia in the most modern form December 24, 2023November 9, 2022 by Florian Rotberg Seoul | At Seoul Incheon Airport, Genesis combines modern cutting-edge digital signage technology with nostalgic, heart-warming mechanics. Right below a very fine pixel high-resolution LED wall, the Hyundai premium brand uses flip-dot technology, which is reminiscent of the bygone era of slit-flap displays. What better place can you find than an airport terminal?
DOOH: Largest Free-Standing LED Screen August 15, 2024November 8, 2022 by Florian Rotberg Seoul | The COEX Center in Gangnam is one of the busiest and best-known locations in Seoul. Global and national brands want to represented, and DOOH is one of their preferred media. Just next to the famous COEX 3D-Billboard from Samsung towers The Panras, a 26-meter-high free-standing LED screen, designed and built by LG.
Starbucks: Smallest Menu Board in the World December 26, 2023November 8, 2022 by Florian Rotberg Seoul | Starbucks still loves static signage – “the good old European coffee house can get by without displays”. But latest since the pandemic and the triumph of Drive Thru, the restaurant chain has sworn off digital detox and is investing heavily in digital signage. In Korea we discovered what may be the smallest menu …
Seoul Sky: Surrounded by OLED June 30, 2024November 2, 2022 by Florian Rotberg Seoul | Visiting viewing platforms is now an integral part of almost every city break. Whether the Burj Khalifa in Dubai, 101 in Taipei or Seoul Sky. And everywhere the trip to the viewing terrace begins in a windowless digital waiting area before the ride in a digital elevator. At Seoul Sky, the 555m elevator …
DooH: K-pop, plastic surgeries and DooH standards December 23, 2023November 1, 2022 by Florian Rotberg Seoul | DooH in the Seoul metro is omnipresent, big, loud and not very standardized. More than eight million daily passengers who cannot escape the thousands of DooH screens of various technologies and DooH media owner. In 2019 Seoul Metro started the process of standardizing and tightening DooH regulations inside the stations and onboard the …
Convenience store: Great experiences in a small space December 27, 2023November 1, 2022 by Florian Rotberg Seoul | South Korea’s largest convenience store chain GS25 integrated square digital signage displays, LED columns and 19 different digital convenience solutions into the new DX Lab store in the heart of Seoul. The store can be operated both with staff and unmanned. invidis took a break for some test shopping.
