Deneva: The Business Critical Experts January 2, 2024May 17, 2023 by Florian Rotberg This is what Madrid’s Metro has in common with Inditex’s fast-fashion stores: Their digital signage screens run on the CMS Deneva. The software provider has made a name for itself for business critical applications.
Google: Generative AI in the QSR Drive-Thru July 15, 2024May 11, 2023 by invidis Redaktion Google and US fast food chain Wendy’s are testing AI-powered voice bots to reduce ordering times and improve accuracy during drive-thru ordering. The latest Large Language Models from Google and Open AI can revolutionize interaction with digital signage screens.
Digital Signage Hidden Champions: The Universal Remote Control for Digital Screens June 30, 2024April 25, 2023 by Florian Rotberg In a new series „Digital Signage Hidden Champions“ invidis presents innovative digital signage providers that are successful but operate under the radar. SignageLab is one such hidden champion – the start-up from Prague developed a multi-platform CMS based on SignageOS that is already used on 5,000 displays today.
QSR: The End of Fixed Prices June 30, 2024April 11, 2023 by Florian Rotberg Surge pricing – demand-driven dynamic pricing – familiar from Uber & Co. is now also finding its way into quick service restaurants. More and more QSR chains are using the potential of digital signage to adjust prices according to demand. Technically, this is no problem. But whether the guests will accept it remains the question.
7-Eleven: Retail Media in Stretched Format December 25, 2023April 11, 2023 by Florian Rotberg Bangkok | Convenience stores are omnipresent in Southeast Asia – Thailand is no exception. More than 12,000 7-Eleven stores – virtually on every corner – can be found in Thailand. And in almost 3,000 shops, the country’s largest outdoor advertiser operates retail media screens in an unusual format. Stretched instead of panoramic. DooH displays in …
M&A: Cancom acquires K-Businesscom January 2, 2024April 6, 2023 by Florian Rotberg A big bang for the DACH region digital signage market: the digital signage market leaders in Germany and Austria are merging. Austrian K-Businesscom, formerly Kapsch, has been acquired by German Cancom Group.
Retail Media: Who Gains the Upper Hand at the POS? December 14, 2023February 2, 2023 by Balthasar Mayer Until now it was simple: instore digital signage screens promote product sales, screens in public spaces create visibility for brands. The business models of promotion (below the line) and brand campaigns (above the line) rarely got in each other’s way. But with the triumph of retail media, more and more DooH providers are pushing instore.
Top of Europe: State of the Digital Signage Industry 2022 December 14, 2023January 18, 2023 by Florian Rotberg Shortly before ISE 2023 invidis invited Europe’s leading digital signage integrators – Trison, M-Cube and ZetaDisplay – for an interview about the state of the industry. Alberto Caceres, Manlio Romanelli und Per Mandorf exclusively at invidis.
Airport: Beauty and the Curved Beast December 24, 2023December 8, 2022 by Florian Rotberg Seoul | Digital lighthouse installations should, first and foremost, attract attention, considered attractive and shared online. The 23 meter high media tower at Seoul Incheon Airport ticks all three boxes. Likewise the well-published semicircular OLED ceiling installation at ICN airport, which has already been uninstalled. invidis reporting from Korea.
DooH: When Screens Come to Life December 24, 2023November 16, 2022 by Florian Rotberg Seoul | German premium automobile brands promote their latest vehicles (Mercedes EQE, Audi Q4 etron and BMW M) with forced perspective DooH campaigns. invidis was on-site to experience the fascination of 3D billboards.
