Aerq: Transparent Aircraft Signage January 25, 2024January 23, 2024 by Florian Rotberg Transparent displays are very trendy – at the CES in Las Vegas, next week at the ISE in Barcelona or in the aircraft cabins of Airbus and Boeing aircraft. Lufthansa Technik and LG have teamed up with the joint venture Aerq to bring digital signage and DooH into the passenger cabin.
Moscow: Roadside-DooH in Russian Hand January 22, 2024January 22, 2024 by Florian Rotberg With the start of the war, most Western brands withdrew from Russia and the advertising market collapsed. The DooH screens on the facades of Moscow are now filled with national advertisement political propaganda.
Framen: “We Believe in Partner Eco-Systems” January 19, 2024January 19, 2024 by Florian Rotberg The Berlin-based start-up Framen aims to revolutionize the DooH market. In their pursuit of alternative paths, Framen is backed by its majority shareholder Axel Springer, Europe’s largest publishing house. The Framen platform is currently running on over 14,000 DooH screens, providing both free editorial content and an advertising platform. The latest addition is a target …
Sharp/NEC: Christof Böhm Takes Over from Bernd Eberhardt January 19, 2024January 19, 2024 by Florian Rotberg Handover of the baton at Sharp NEC Display Solutions Europe – Bernd Eberhardt steps down after 30 years and hands over to Christof Böhm, who becomes the new President and Managing Director for Europe of the Japanese visual solution provider.
Andy Bohli: “Perhaps the Most Future-Proof Platform” January 19, 2024January 18, 2024 by Florian Rotberg After 10 years, Cingerine has long since outgrown the cinema niche and its Swiss home market. In 2023, the number of CMS licenses increased by 30 percent with new projects in the Middle East and Europe. In a major development step, the digital signage platform is now being relaunched.
ISE 2024: Downtown Projection Mapping is Back January 18, 2024January 17, 2024 by Florian Rotberg ISE 2022 started early with the spectacular project mapping “Living Architecture” at Casa Batllo in the heart of Barcelona. Refik Anadol’s digital masterpiece projected in front of 47,000 people was afterwards auctioned at Christie’s for EUR 1.38 million. This year, it is artist Sofia Crespo who will immerse the Casa’ structure in her art.
M&A: Xovis Acquires Hella People Sensing Unit January 16, 2024January 13, 2024 by invidis Redaktion Swiss analytics specialist Xovis is expanding its portfolio by acquiring the Aglaia people-sensing business from automotive supplier Hella, a part of the Forvia Group. This strategic move allows Xovis to complement its existing airport and retail business with Hella’s public transport people-sensing expertise. Berlin will become the company’s third location, joining the existing ones in …
Coming to ISE 2024: Retail Forum by ISE and invidis January 10, 2024 by invidis Redaktion A hosted buyer event for retailers who want to leverage the potential of retail media: For the first time, the ISE Retail Forum is coming to Barcelona, jointly presented by ISE and invidis.
Retail Media Strategist: Andreas Lind Returns to Visual Art January 10, 2024January 9, 2024 by invidis Redaktion Visual Art strengthens its focus on Instore Retail Media by hiring former CEO Andreas Lind as Retail Media Strategist. The goal is to set up a retail media network.
Year in Review 2023: Frank Goldberg | IDOOH January 8, 2024 by Guest Contributor Environmentally friendly and with a large scope: Why DooH could continue its upward trajectory in 2024 is explained by Frank Goldberg from IDOOH in the invidis annual commentary.