Schipol Media operates a DooH network with 1,400 screens at Amsterdam Schiphol Airport. After initial tests at its smaller sister airports, Eindhoven and Rotterdam/The Hague, the network at the Netherlands' largest airport is now also available for programmatic booking. Partners include LDSK, MyAdbooker, and Place Exchange.
DooH: Schiphol Airport Launches Programmatic Advertising
Amsterdam Schiphol Airport welcomed almost 67 million passengers in 2024, making AMS the fourth-busiest airport in Europe after London Heathrow, Istanbul, and just behind Paris.
The new programmatic connection enables advertisers to improve targeting and increase flexibility. The platform, implemented by LDSK, enables precise audience segmentation and CPM-based buying. This allows advertisers to book specific time slots and align campaigns with real-time airport activity.
Schiphol markets its media internally and uses its own data platform to optimize advertising effectiveness. The airport is cooperating with LDSK, the British programmatic specialist. LDSK connects several platforms for the sale of Schiphol’s programmatic inventory, primarily MyAdbooker and Place Exchange.
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