The German DooH Start-up Framen is expanding its network in France with 100 new screens in 15 coworking spaces run by Wojo and Mama Works, reaching up to 3.5 million visitors annually.
Framen, a Berlin-based DooH provider owned by Axel Springer, has partnered with French coworking providers Wojo and Mama Works to expand its network by 100 screens. The displays are installed in 13 Wojo offices and 2 Mama Works locations across Paris, Île-de-France, Lyon, Lille, and Bordeaux. These coworking spaces are expected to attract 3.5 million visitors annually.
With this partnership, Framen’s DooH coworking network in France will grow to 305 screens across 55 locations. Framen already collaborates with providers such as Wework, Bureaux GCo, and B’Coworker. Operators can manage screen content and sell advertising slots using Framen’s “Screen Manager” platform. Besides advertising, the screens also share member information, event updates, and entertainment content.
Each provider has its own approach—Wojo, for example, positions itself as a “workspitality” company, offering coworking spaces, private offices, and meeting rooms. Advertisers value DooH screens in these spaces for their ability to reach a young, professional, and active audience.
