On Day 2 of ISE 2026 in Barcelona, Florian Rotberg shared his update: the hidden highlights this year center on AI‑driven software and hardware.

ISE 2026: “Probably the Most Innovative ISE Ever”
At the start of the second day, Florian Rotberg, Managing Director, shared his mid-show impressions of ISE 2026. He slightly revised his take from Day 1 — the reason: AI-powered and AI-assisted highlights are clearly present at this year’s show.
Visitors who look a little closer can spot several noteworthy features over the remaining two days and form their own impressions of the software and hardware developments on display. More in the video:
- DooH: Zetadisplay Selected For Copenhagen Airport DooH Overhaul
- Projection Mapping: Panasonic, Illumibot Send Out AI-Powered Mobile Projection Fleet
- invidis Ranking: The Biggest Digital Signage DACH Integrators
- QSR: Digital Menus, New Rules
- New Brunswick Expansion: Pattison Outdoor Acquires Mark’s Media
