On Day 2 of ISE 2026 in Barcelona, Florian Rotberg shared his update: the hidden highlights this year center on AI‑driven software and hardware.
ISE 2026: “Probably the Most Innovative ISE Ever”
At the start of the second day, Florian Rotberg, Managing Director, shared his mid-show impressions of ISE 2026. He slightly revised his take from Day 1 — the reason: AI-powered and AI-assisted highlights are clearly present at this year’s show.
Visitors who look a little closer can spot several noteworthy features over the remaining two days and form their own impressions of the software and hardware developments on display. More in the video:
- Op-Ed: The Most Exciting Worst Times Ever to Procure Hardware
- Experiential: Lenovo Combines AI and LED in Briefing Center Refresh
- DooH: High Street Media Partners With Quividi For Audience Measurement
- LED Strategy and Content: Digiled Partners with Content Creatures
- Research: Better OoH Creative Linked to Stronger Brand Results
