On Day 2 of ISE 2026 in Barcelona, Florian Rotberg shared his update: the hidden highlights this year center on AI‑driven software and hardware.

ISE 2026: “Probably the Most Innovative ISE Ever”
At the start of the second day, Florian Rotberg, Managing Director, shared his mid-show impressions of ISE 2026. He slightly revised his take from Day 1 — the reason: AI-powered and AI-assisted highlights are clearly present at this year’s show.
Visitors who look a little closer can spot several noteworthy features over the remaining two days and form their own impressions of the software and hardware developments on display. More in the video:
- Stadiums: Daktronics Upgrades AV At Washington State’s Gesa Field
- Research/Analysis: Omdia Sees Strong TV Panel Demand Despite Weaker Smartphone Market
- DooH: Viooh Study Reports Store-Visit Gains From Arla’s DooH Campaigns
- Beyond the Wow Factor: 3D Signage for Live Experiences
- Infocomm India: Global Brands Discover India
