Next week, the ProAV industry will gather in Bangkok for Infocomm Asia 2025, which mens it's time to measure the digital signage pulse of the Asia-Pacific region. According to market researchers at Omdia, sales of large format displays in the region rose by 28 percent in the first quarter of 2025. In comparison, global growth during the same period was only 1.5 percent.
Display Market: Asia Grows by 28 Percent
Demand for public displays in the Asia-Pacific region is booming at the start of the year. According to market researchers at Omdia, sales rose by 28% compared to the usually strong year-end quarter. Over 340,000 professional displays, 32 inches and larger, were sold across Asia and Oceania. Omdia attributes this growth mainly to the replacement of interactive displays in schools and universities in India.
Omdia Senior Research Analyst Benjamin Tan expects strong demand for large format screens to continue this year, especially in India and Indonesia. This growth is driven by government education initiatives and increased investment in digital infrastructure.
Globally positive signals despite continued weak demand
Global demand continues to be affected by U.S. punitive tariffs and ongoing macroeconomic uncertainty. Changing tariff policies have defined much of the digital signage landscape in 2025. Despite these challenges, Omdia reports a glimmer of optimism: the global market grew by 1.5% compared to the previous quarter.
This modest growth follows a sharp decline of 12.7% in Q4 2024. From January to March 2025, nearly 1.69 million public displays were shipped worldwide – an 11% increase compared to the first quarter of 2024.
Mixed outlook
Omdia expects mixed global prospects for the second half of 2025. Large format display sales remain under pressure due to uncertainty around U.S. tariffs. High tariffs are driving inflation, straining supply chains, and weakening market confidence.
These challenges could slow growth in key regions like North America, Western Europe, and China. However, Omdia continues to forecast strong growth in the Asia-Pacific region. This regional momentum may help offset global instability and support overall market balance.
