Since the introduction of the C-Lab program in 2012, Samsung has supported over 900 projects and startups. At CES 2025, Samsung presents new, promising C-Lab startups, this time including 10km.ai, a GenAI video production platform for digital signage.
Unsurprisingly, almost everything at CES and at Samsung’s booth revolves around AI. THE technology with the potential to change almost everything. Samsung is presenting 15 startups from the fields of AI, IoT, digital health, and robotics.
The most relevant for digital signage is 10km.ai, a Korean startup with a platform for automated video production and video distribution solution for enterprise customers. Based on CI specifications and video templates, the AI-based solution generates video content.
Digital signage-specific challenges such as screen orientation, different resolutions and no-sound content are taken into account. The platform supports various AI LLMs and can therefore also run on the organization’s own LLM in order to take copyright or data privacy requirements into account.
In addition to corporate content, 10km.ai also focuses on the creation of individual DooH and retail media content for programmatic campaigns. An interesting approach that could open up scalable creation of high-quality, CI-compliant video content to the broad masses of customers.
