The takeover of Visual Art by the software group Vertiseit (Grassfish, Dise) has raised questions in the market. Will Visual Art be converted into a software provider or will the full-service digital signage integration offer remain? invidis met with Visual Art CEO Pontus Meijer.
After a more than a year-long sales process, Pontus Meijer is happy to have found a new owner in Vertiseit. The selection process was not easy, with several well-known industry players vying to acquire Visual Art. “We are convinced that we have found the right partner with Vertiseit for the future of Visual Art,” says Pontus Meijer.
With the completely newly developed Signage Player CMS platform, Visual Art has developed a market-leading digital signage software, according to invidis Compass comparison tests – obviously arousing great M&A interest. It is therefore not unsurprising that Visual Art’s software is set to play an important role in the new Vertiseit IXM platform strategy. “With the takeover, Vertiseit got its dream software”, the Visual Art CEO says.
Even though the new CMS software is already a success story and the platform is set to play a more important role in the future, Visual Art is still positioned as a full-service integrator in Europe. “We are and will remain a digital signage full-service integrator – especially in markets such as Scandinavia and Germany, where we have been successfully established with our own teams for over ten years,” says Pontus Meijer. “Visual Art develops, delivers, and operates digital signage end-2-end experiences. But most importantly – customers will always come first.” In contrast to competitors, Visual Art grew organically in the past five years, by winning many new customers across Europe.
With the integration into the Vertiseit Group, Visual Art will also work more closely with digital signage, Pro AV, and IT integration partners. Despite keeping the full-service offering, Pontus Meijer plans to focus more on platforms rather than hardware in the future. and handle its services “more flexibly than in the past.”
