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DooH: Billups acquires Belgian DooH agency Outsight

US-based OoH-agency Billups has acquired Outsight, an independent OoH agency headquartered in Brussels. This acquisition comes on the heels of Billups’ acquisitions of TAC Media in September and OOH Labs in October.

Belgian Outsight is a media owner and independent full-service managed services agency offering a wide range of OoH advertising services and solutions, including media planning and buying, campaign management, and production oversight. Outsight has worked with over 150 advertisers to deploy and manage more than 940 campaigns across nearly 1.6 million posters in 2023 alone.

The acquisition marks Billups’ debut in the Belgian OoH market, signifying a move to enhance the company’s presence and reach within the Benelux region, in addition to serving as a counterpart to the company’s Dutch office and European headquarters in Amsterdam.

With the acquisition of Outsight, Billups now holds a presence in 16 countries across North America, Europe, and Southeast Asia. Billups employess a few hundred OoH experts, including former Broadsign and Yahoo manager and DooH pioneer Stephanie Gutnik who holds the role of Global Chief Strategy Officer at Billups.