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Wizard of Oz at Sphere Tops 1.5 Million Tickets as Immersive Cinema Gains Momentum

December 3, 2025 by John Berkovich

Wizard of Oz at The Sphere

The immersive reworking of The Wizard of Oz at Sphere has passed 1.5 million tickets sold and generated nearly US$200 million in revenue since opening in August, according to figures released this week by Sphere Entertainment. The production launched on August 28 as part of the Sphere Experience lineup and has quickly become one of …

Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium

November 28, 2025 by John Berkovich

Real Madrid - Moment Factory

Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership with Moment Factory. The installation, called Realmadrid Games, was produced with construction support from Acciona Living & Culture and is designed to broaden the venue’s entertainment offerings beyond match days. The …

Outfront, Google Deepmind Launch Citywide GenAI Art Program in New York

November 18, 2025 by John Berkovich

Image If - Outfront Media

Outfront Media has partnered with Google Deepmind on “Imagine If…,” a four-week interactive campaign that turns New York’s subway system into a distributed digital art gallery powered by generative AI and rider submissions. The initiative invites commuters to scan QR codes on Outfront’s digital transit screens and submit a written prompt describing something imaginary or …

Toronto DooH Screens Trigger Privacy Fuss Over Absolutely Nothing

November 17, 2025 by Dave Haynes

Every few years another news story surfaces about the supposedly egregious privacy invasion brought on by camera-based audience measurement technology, and seemingly with every instance, it turns out to be a shriveled, undercooked nothing-burger. I went into 12-year-old tween eye-roll mode the other day when I came across a story out of Toronto that dug …

Google Tests AI-Generated “See-Through” Billboards In Indonesia

November 17, 2025 by John Berkovich

Google-Indonesia.

Google Indonesia is running a series of AI-generated “see-through” digital billboards across Jakarta, Surabaya, and Bandung, using its Veo 3 video-generation platform in what’s described as its first large-scale commercial OoH deployment. Developed in collaboration with DDB Singapore, Superson, and Hagia Labs, the campaign seamlessly blends AI-generated visuals with the surrounding architecture to create illusions …

VXT-Cielovision Partnership Lands Early Franchise Client in the U.S.

November 7, 2025 by Antonia Hamberger

Signage at Altitude Trampoline Parks (Image: Samsung/Screenshot)

Samsung has been heavily investing in its digital signage software platform, VXT, over the past few years. Unlike its older CMS, Magicinfo, VXT is a premium product rather than a free add-on that comes with Samsung screens. Early on, its positioning was a bit fuzzy – is it a CMS, a remote device management tool, …

Aopen Unveils Compact Fanless Edge AI PC for Smart and Environmental Applications

November 3, 2025 by John Berkovich

AOPEN Unveils Compact Fanless Edge AI PC

Aopen, headquartered in Taiwan and a subsidiary of the Acer Group, has introduced the DEV2715, a compact, fanless Edge AI industrial PC engineered for real-time environmental monitoring and intelligent automation across industries. Designed for reliability in harsh or dusty environments, the system operates silently within a temperature range of -20°C to 55°C, offering a rugged …

Amsterdam in Motion Brings 750 Years of City History to Life

November 3, 2025 by John Berkovich

Amsterdam In Motion

Amsterdam has unveiled Amsterdam in Motion, a permanent exhibition celebrating the city’s 750th anniversary through immersive storytelling and multimedia design. The project, developed by Monks — S4 Capital’s global digital operating brand, in collaboration with the City of Amsterdam, redefines city marketing with what is billed as the world’s largest interactive city model. Spanning 200 …

Moving Walls Acquires Insightz Club to Accelerate AI-Driven Transformation in Out-of-Home Media

October 31, 2025 by John Berkovich

Moving Walls Acquires Insightz Club

Singapore-based media technology company Moving Walls has acquired audience research and behavioral intelligence firm Insightz Club, uniting two data-focused tech providers in a move designed to redefine how brands plan, measure, and optimize campaigns across connected media. The acquisition coincides with the launch of Moving Walls Science, an AI-powered intelligence suite that combines behavioral research …

AI Art You Can Smell – What to Expect at Refik Anadol’s Dataland in LA

October 24, 2025 by Antonia Hamberger

The Infinity Room at Dataland will be Refik Anadol's first exhibition featuring AI-generated scents. (Image: Dataland)

Refik Anadol is almost like the Taylor Swift of AI art. He commands a large following among AI enthusiasts – much like Taylor Swift does among Gen Z and millennials. Many, however, think the hype is overblown. Yet, just as Taylor’s songs often sneak onto the playlists of skeptics and aren’t skipped, visitors to Refik …

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