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Outfront and AWS Partner to Bring AI Workflows to Out-of-Home Advertising

Outfront partners with AWS to bring AI-enabled workflows to OoH media buying. (Image: OUTFRONT)

OoH media owner Outfront and Amazon Web Services (AWS) have announced a partnership to modernize how agencies plan and buy out-of-home (OoH) advertising. The collaboration will use AI-enabled workflows to let planners query inventory, execute buys, and measure performance through natural-language interaction. The initiative brings OoH into closer alignment with digital media operations, enabling end-to-end …