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Retail: LED meets architecture

Dubai | Whether Toronto or Dubai, more and more retailers are relying on artistic curved LED installations on the facade and instore. Two notable projects in Canada and the UAE have been realized in recent months. Creative inspiration also for Europe’s digital signage industry.

The Canadian outdoor brand Arc’teryx opened a new flagship store in Toronto just in time for the start of the winter season. Architects and integrator integrated an extraordinarily Samsung 2.5mm LED on the indoor facade. Not only is the integration into the facade design complex, but also the use of curved LED modules.

Arcteryx flagship in Toronto (Photo: Screenshot)
Arcteryx flagship in Toronto (Photo: Screenshot)

The LED video wall has curves of approximately 20 degrees along the convex curve and approximately 80 degrees at the mitered corners. The DV-LED offers a total of 14.7 million pixels. Thanks to the colleagues at Sixteen-Nine who were the first to discover the project.

From winter to the desert

Amouage, the Omani fragrance brand with its flagship in the Mall of Dubai, offers a completely different LED experience. During the Gitex we discovered a special installation: a strongly curved LED integrated into the artificial mountain landscape inside the store in the largest mall in the world.

In addition, Amouage uses a 360 degree LED ball, which is already clearly visible from the outside as an eye-catcher. We don’t know the LED manufacturer, but Chinese no-name LEDs are usually installed in Dubai.

Whether it’s an outdoor brand in Canada or an Arabic scent in Dubai – in both cases, retail architects and digital signage integrators planned hand-in-hand. The results speak for themselves.