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AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums

This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution that tracks sponsorship impressions in environments like stadiums and arenas. A company called Relo Metrics (previously know as GumGum Sports) – which has an AI-powered sponsorship analytics platform – has integrated …

Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market

The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution for the media companies operating in the APAC region. Hivestack says its new verified impression multiplier methodology provides a turnkey, trusted solution for media owners across the Asia-Pacific region. “Independently backed …