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Research

Younger Shoppers Prioritize Technology As Part Of Modern Retail Experiences: CRI Research

Retail-focused solutions provider Creative Realities has pushed out the findings of research on the role technology plays in what consumers would consider a “modern” shopping experience, breaking it down by different industries and generational preferences. Not surprisingly, younger, digitally-native shoppers are driving a push away from the traditionally sought-after qualities of convenient location, clean and …