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UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure

The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that oppose the spread of billboards on roadsides and advertising street furniture on the country’s high streets. The report, prepared by the consulting firm PwC and commissioned by Outsmart, suggests the UK …