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Gear

OVAB to release audience metrics recommendations at month's end

October 1, 2008 by Dave Haynes

My BroadSign colleague Nurlan has a post up on the company blog about the Out-of-home Video Advertising Bureau getting set to release its audience metrics guidelines later this month at an OVAB digital summit in New York.Although I was involved in the reviewing of the Guidelines and provided some input as well, I cannot disclose any details of the …

Hitachi getting into 3-D wayfinding

October 1, 2008 by Dave Haynes

From Japan comes word that manufacturing giant Hitachi, which most know for making TVs but also does a big business in things like heavy equipment and nuke plants, sees a big opportunity in 3-D digital signage.Hitachi Ltd. has teamed up with Hitachi Information Systems Ltd. and digital video company CAD Center Corp. to start a …

Doing what it takes to pitch a client

September 30, 2008 by Dave Haynes

In a very tight advertising market you do what you gave to do to get a brand or planner’s attention.Years and years ago, the late-great Elevator News Network not only made sure it installed in buildings with ad agencies, once in a while they ran ads on the screens in those buildings targeting the agency. …

Money still being raised out there …

September 30, 2008 by Dave Haynes

Well I suspect the general statement at the close of business yesterday was something like, “Holy crap!”Lost in all that was a couple of interesting pieces of news. It took some undoubtedly hard work, but EnQii CEO Ajay Chowdhury managed to close and announce yesterday a raise of $18 million for the company, part of it to …

Philips adds extra bezels to LCD line

September 29, 2008 by Dave Haynes

Probably 99 per cent of the large flat panels sold out there have a boring matte black finish, which is a good neutral way to frame the video output but not all that eye-catching.Now, there’s an awfully strong argument to be made that what is ON the screen is what really matters. But I also think …

And now for something positive …

September 29, 2008 by Dave Haynes

Well, I got up this morning to see despite the DC bailout deal, the Asian markets were wobbling, and that Wachovia just got picked up Citigroup, so I thought a little positivity might be a good thing.The executive director of InfoComm has sent a note around to members and trade showe attendees casting the AV market (which …

Digital picture frames starting to morph into digital signs

September 26, 2008 by Dave Haynes

I spent a very painful morning almost two years ago talking to Chinese and Taiwanese vendors at the CES show in Vegas, asking a bunch of them if they had a frame that A) had wifi capability, and B) some sort of developer kit.The uniform answer: Yes! With a blank smile.I could have asked them …

nice

September 26, 2008 by Dave Haynes

NY DS investor conference will be interesting

September 26, 2008 by Dave Haynes

I have no current plans to attend the Strategy Institute’s annual digital out of home media investor conference in a couple of weeks in New York, but it would certainly be interesting.First of all, you have this panel:10:45 AMWall Street Panel:Performance, Predictions and Analysis of OOH Media, Billboards and Digital Signage NetworksMark Wienkes, Analyst, Goldman SachsMarci Ryvicker, …

When I grow up …

September 26, 2008 by Dave Haynes

Online job board Monster has a series of wry ads taking a playful swipe at the advertising and media industry.My favorite is the little girl declaring: “When I grow up I want to be so far removed from the day to day that I need a crane to pull my bloated head out of my …

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