San Francisco | Large-format LEDs in corporate headquarters are a common sight in US city centers. Local building codes require cultural investments as a percentage of the building total. LED video art, as generously used by Salesforce in San Francisco, is one of them.
Since the introduction of Agentforce, the CRM platform Salesforce is also becoming relevant for digital signage conceps. Because with Agentforce, Salesforce offers AI agents that companies can use alongside human employees. These customizable agents handle tasks independently, helping to reduce routine workloads. They assist with both back-office operations and customer-facing tasks, such as providing information and in-store services. The topic will also be part of the invidis keynote at DSS ISE in Barcelona on February 5.
The beginnings of lobby signage
A few weeks ago, invidis visited the Salesforce headquarters in downtown San Francisco. The three office towers around Mission Street are architecturally very different. The largest and best known of them is the Salesforce Tower. At 326 meters, it is the tallest building in the city. However, all three towers have one thing in common: huge LED installations in the publicly accessible lobbies, which light up with festive animations during the Christmas season:
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The wrap-around LED featuring data-driven video art in Salesforce East is iconic. Across the street, Salesforce West showcases the Bay Area version of Korea’s famous digital wave, along with intricate video productions from Redwood National Park. In the Salesforce Tower, the LED installation has been relocated to the side entrance. While less massive, it spans the entire room, creating an immersive experience.
Even though the LEDs are no longer among the largest in the world, Salesforce’s corporate headquarters are where digital signage history was written.
