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Middle East: Trison develops Future Banking Lab

Emirates NBD engaged Spain-based Trison as technical and design consultants for the implementation of the ‘Future Banking Lab’ for Emirates National Bank of Dubai in collaboration with Accenture’s Retail Design and Customer Experience agency Allen International.

Trison is expanding it’s reach to the Middle East. The Dubai-based Trison Middle East team focuses mainly on clients and projects in Saudi Arabia and the UAE. invidis was able to visit a few Trison projects in the region recently. It is quite remarkable how the Spain-based digital signage integrator has gained traction in a region prone to failed go-to-market trials.

One of the latest Trison project is the Future Banking Lab of Emirates NBD. Trison took charge of video walls, content development, post-production, motion graphics, and an interactive tablet application controlled via Stratacache’s Scala CMS. Trison teams sourced and integrated data from various local and external sources, including weather, local tourist information, and social media, to create a holistic experience. Based on the Scala platform, Trison customized connectivity with a queue ticketing system

The concept and customer journey design for Emirates NBD’s Future Banking Lab was designed by Accenture’s Retail Design and Customer Experience agency Allen International. Trison and Accenture have a longer tradition of cooperation.