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data visualization (Seite 5)

data visualization

This Wild Data Visualization Shows Traffic Flow For Entire U.S., Hour By Hour

January 11, 2018 by Dave Haynes

This is kind of wild – a visualization of traffic flow across the U.S. – hour by hour. Sacramento-based mobility analytics solution provider Citilabs has used billions of data points to measure and then develop a graphic visualization of hour-by-hour origin-destination movements, all streets directional road volumes and traveler demographics based on derived home locations. The …

Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign

November 20, 2017 by Dave Haynes

Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. citizen’s big dollar effort to see President Trump impeached is …

New Data Platform Tracks, Logs Total Population Movement Of U.S.

November 13, 2017 by Dave Haynes

Sacramento-based Citilabs has launched what it calls a first-of-its-kind population movement analytics solution that provides an hour-by-hour picture of how Americans move around their country. The company’s Streetlytics platform uses billions of data points to measure and report origin-destination movements, directional road volumes, and traveler demographics. The toolset is aimed at industries like digital OOH …

How Video Walls Monitor Your Company’s Performance In Real Time

October 23, 2017 by Hoa Tong

Guest Post: Tim Griffin, Userful In business today, tracking your company’s performance is vital to ensure its success. Organizations track online traffic, stock performance, social engagement, eCommerce, support tickets, as well as external information that executives need to be aware of to help them make better business decisions—e.g. currency exchanges, local weather, international news. With …

Amazing 3D LED, Without Any Moving Parts

October 16, 2017 by Dave Haynes

There are a bunch of great observations, pro and con, on this post about the Coca-Cola mechanical LED spectacular in Times Square – with some noting that the fact that people are talking about it means it has had the desired effect, while others have said it must be a technical nightmare to manage, and …

Public And Retail Digital Experience – Play The Long View For Best ROI

September 22, 2017 by Alan High

Guest Post: Jeff Doud, MaxMedia Today’s consumers expect an experience. They don’t want to be sold stuff. Instead we should offer relevant lifestyle with usable chunks of information to provide context. Customer experience is more important than offers, discounts, direct messaging or raw branding efforts. Studying methods to engage customers with a soft touch is …

Sixteen:Nine Podcasts: Peter Fahlman, Telemetry

September 13, 2017 by Dave Haynes

A lot of companies run by creatives and software developers have found their way into the digital signage business on the backs of projects they delivered, but I wouldn’t really see that happening with a company that’s all about online payments. That’s exactly, though, the back story on Telemetry, a Vancouver, BC start-up that grew …

Real-Time Data On UK Billboards Reminds Traffic-Jammed Motorists They Should’ve Taken Train

September 11, 2017 by Dave Haynes

Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. The campaign for the railway, conceived by Virgin Train’s agency Anomaly and pulled off by the digital shop …

IoT And Digital Signage Come Together To Improve Logistics

August 11, 2017 by Rich Ventura

Guest Post: Rich Ventura, NEC Display Solutions Bain and Company predicts that by 2020, annual revenues for IoT vendors selling hardware, software and complete solutions will exceed $470 B. This massive tech expansion will push deeply into the logistics field, where IoT-enabled devices — utilizing communication protocols such as Bluetooth, RFID, Zigby, and Zwave, to …

Projects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign

July 19, 2017 by Dave Haynes

This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for UK sunsets. The campaign, for the grocer Sainsbury’s, uses live sunset data for local areas associated with major commuter rail stations that have large ad screens. The idea is to tell …

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