Skip to content

invidis.com and sixteen-nine.net have united

Home
News
Newsletter
Magazines
The DSS
About us
Imprint
Privacy Policy
DE
invidis.de

Home
16:9 Archive
BroadSign (Seite 3)

BroadSign

Three Years After Acquisition, Broadsign Rebrands Campsite Ad Exchange As Broadsign Ads

June 1, 2022 by Dave Haynes

A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign Ads. Started in Montreal, like Broadsign, Campsite was a programmatic digital out of home (pDOOH) demand side platform. Focused at first on the domestic market, Campsite also has reach now into …

Broadsign Ends Long Holdout, Joins Crowd Of CMS Software Firms Supporting Smart Displays

May 9, 2022 by Dave Haynes

System On Chip “smart” commercial displays have been around for almost 10 years now, but Broadsign – one of the bigger players in digital signage content management software has steered clear of the technology … until now. The Montreal-based software firm, which is heavily focused on the digital out of home advertising sector, has announced …

New Broadsign Hire Adds Serious Subject Matter Expertise To EU Team

March 10, 2022 by Dave Haynes

Non-exec level hires don’t tend to get chronicled on Sixteen:Nine because the analytics reliably show few readers are interested. But once in a while there are new appointments that are interesting and notable. In this case, a company is bringing on serious subject matter expertise. Broadsign has hired on Savvas Tombouloglou as an account executive …

Broadsign Adds New DOOH Campaign Optimization Toolset That Might Keep Media Planner Heads From Exploding

February 28, 2022 by Dave Haynes

The Montreal CMS software firm Broadsign has announced new functionality in its Digital OOH-focused platform that’s intended to maximize campaign revenues for media owners while at the same time optimizing campaign executions for brands and their media planners. The simpleton explanation is new code that just might keep a harried media planner’s head from exploding …

Broadsign, DOOHX Partner On New Online Courses Intended To Demystify The Very Mystifying World Of Digital Out Of Home

October 7, 2021 by Dave Haynes

Sixteen:Nine doesn’t heavily cover the digital OOH industry for three main reasons: There’s more than enough broadly going on in digital signage to keep me busy; Digital OOH is very much a distinct thing – an advertising medium and separate ecosystem that uses digital signage technologies; I can’t always figure out WTF these companies are …

BroadSign Forms Consortium To Chase In-Retail Software And Ad Opportunities

September 21, 2021 by Dave Haynes

Something of a consortium of familiar vendors and service providers in the digital signage sector have linked up to go after the retail market with a model that could include monetization through third-party and endemic advertising. Broadsign has announced what it calls a “joint effort” with visual solutions company Gable, managed network services and solutions …

Broadsign Broadens Audience Measurement Toolkit, Support Via Computer Vision Integration With Sightcorp

September 9, 2021 by Dave Haynes

Montreal-based CMS software firm Broadsign and the Dutch computer vision firm Sightcorp have completed an integration that sees anonymous facial analysis solution tied in with Broadsign’s Control CMS and Reach supply-side-platform (SSP). Via the latest integrations, says PR, DOOH media owners can easily provide media buyers with more meaningful audience insights and data visualizations based …

Micromobility Start-up Taps Broadsign To Drive Media Side Of Its Business

July 15, 2021 by Dave Haynes

Admittedly, I had to look up micromobility when I got a press announcement regarding a tie-up between the ad-focused CMS software shop Broadsign and a company called Swiftmile, billed as “the pioneer in micromobility charging infrastructure and technology.” The deal sees Broadsign’s platform driving the digital posters at specialized charging hubs around downtown Miami that …

Outfront Media Adopts Broadsign As DOOH Ad Management Platform

March 23, 2021 by Dave Haynes

I can’t think of another CMS software company that has managed to build up something akin to dominance in a vertical market the way Broadsign has with ad-based Digital OOH Networks. The one exception would perhaps be STRATACACHE, but in a very different vertical – major QSR chains. Montreal-based Broadsign works with many of the …

Captivate Making Canadian, And Then US, Ad Screens Available On Broadsign’s Reach SSP

February 16, 2021 by Dave Haynes

One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and lobby screens available to brand advertisers via the Broadsign Reach supply-side-platform (SSP) Captivate and Broadsign, in announcing the tie-up, say more than 1,800 of Captivate’s displays across Canada have been on-boarded …

← Previous Page1 Page2 Page3 Page4 … Page10 Next →

Follow us on LinkedIn
Follow us on Instagram
Follow us on Youtube

invidis
About us
Privacy Policy
Imprint

Search for: