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Broadsign, Sustainability Platform Scope3 Partner On Comprehensive CO2 Footprint Modelling For DOOH Networks

March 6, 2025 by Dave Haynes

You don’t get the sense energy conservation and greenhouse gas issues are going to get much attention in the U.S. anytime soon, but it’s something much of the rest of the world is looking at and in some cases putting rules and regulations around. To that end, the Canadian, DOOH focused CMS and programmatic company …

Aussie Online Beauty Retailer Adds First Physical Store With 100+ Screens In Small Footprint Space

February 26, 2025 by Dave Haynes

The Australian retailer Adore Beauty, which sells guess what, is another story about a company that starts online and eventually decides to add physical locations, and in this case, purpose-built stores dominated by screens.Adore Beauty recently opened its first physical store in suburban Melbourne, using an omni-channel management software platform that does online, mobile and …

Broadsign Staffers Ski All Weekend Raise $31K+ For Children’s Causes

December 16, 2024 by Dave Haynes

Big high fives to a bunch of people at Montreal’s Broadsign, who raised more than $31,000 this past weekend for children’s causes during what’s called the 24h Tremblant relay race, which ran Friday-Sunday at the Mont-Tremblant report area outside of Quebec’s largest city. The annual fundraising event invites teams to relay for 24 hours by …

Broadsign Broadens European Reach With Acquisition Of Dutch DOOH DSP OutMoove

May 13, 2024 by Dave Haynes

Digital OOH-focused adtech and media software firm Broadsign has expanded and enhanced its footprint in Europe and especially the Netherlands with the acquisition, announced this morning, of the Dutch adtech firm OutMoove. The two companies have always been closely linked, with Amsterdam-based OutMoove’s demand side platform integrated almost since start-up with Montreal-based Broadsign’s Reach Supply-Side …

Two Canadian Adtech Companies Collaborate On DOOH Ad-Buying Toolset For 2024 US Election

March 8, 2024 by Dave Haynes

In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American media buyers to plan and execute programmatic DOOH campaigns for candidates in the 2024 U.S. elections. The package is an integration between Montreal-based CMS and DOOH platform Broadsign and Toronto-based demand-side …

Broadsign, SignageOS Folks’ 24-Hr Ski Efforts This Weekend Raise $31K For Kids’ Causes

December 11, 2023 by Dave Haynes

A big tip of the toque to the folks at Broadsign and SignageOS who competed over the weekend at a 24-hour sports relay challenge in Quebec’s Mont Tremblant ski resort area. The combined team raised more than $31,000 for child health cause at the event. Teams of 6 to 12 participants relay each other for 24 …

Aussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens

November 22, 2023 by Dave Haynes

Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. The Montreal CMS software firm has announced a deal that will see some 600 screens at the front of Coles supermarkets in Australia converted over to Broadsign’s platform. The screens have …

Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153%

November 7, 2023 by Dave Haynes

This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal product. The ads for something called Veet Expert were displayed in high-traffic retail and shopping mall locations to reach women under the age of 50 years and encourage on-the-spot purchases across …

Boosting OOH Advertising Efficiency: The Power of Strategic Tech Integration

November 6, 2023 by Satish Thiagarajan

GUEST POST: Satish Thiagarajan, Brysa The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant testament to the advertising world’s capacity for innovation and endurance. Yet, beneath its impressive facade, the industry contends with a host of operational challenges that stifle its full potential. The adoption …

Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory

June 6, 2023 by Dave Haynes

It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static to digital that one of the most active enablers of that is now offering support for posters and billboards that are remaining static. Montreal-based Broadsign, which has grown its business by …

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