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BroadSign

Broadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators

DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated Systems Europe. The new software, says the Montreal company, “gives OOH media owners access to modern tools for selling, improved targeting capabilities, and advanced reporting in direct, one-to-one selling environments.” Broadsign …

Broadsign Previewing Reimagined, Evolved DOOH Platform At ISE 2023

Montreal-based CMS and programmatic software firm Broadsign will be previewing a “reimagined” platform to partners, customers and prospects at its ISE 2023 stand in a couple of weeks in Barcelona. Broadsign says the reworked platform includes unified access to existing Broadsign product subscriptions, audience-based campaign targeting, and expanded static signage operations – the static/print support …

Broadsign’s Reach Adds Ability For Media Owners From Multiple Supply Platforms To Bid On Ad Buys

Broadsign has introduced an interesting new wrinkle with its Reach programmatic digital out of home platform – code that creates more availability by allowing multiple supply-side ad platforms to bid on ad slots. Broadsign Reach Header Bidder, the company says, “enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather …