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Audience measurement (Seite 2)

Audience measurement

Broadsign Broadens Audience Measurement Toolkit, Support Via Computer Vision Integration With Sightcorp

September 9, 2021 by Dave Haynes

Montreal-based CMS software firm Broadsign and the Dutch computer vision firm Sightcorp have completed an integration that sees anonymous facial analysis solution tied in with Broadsign’s Control CMS and Reach supply-side-platform (SSP). Via the latest integrations, says PR, DOOH media owners can easily provide media buyers with more meaningful audience insights and data visualizations based …

Report: Kym Frank No Longer Running Geopath, Leaving Amidst What Observer Termed A Coup

May 27, 2021 by Dave Haynes

Media Post is reporting that Kym Frank has left her role as President and figurehead for the non-profit media measurement organization Geopath. The report suggests she stepped down in a disagreement with board members, but that the chain of events was engineered by Anna Bager, who took over as President of the Out of Home …

VSBLTY Does Retail Analytics Partnership With Sensormatic, Johnson Controls

May 21, 2021 by Dave Haynes

Smaller tech companies with very specific capabilities to offer will likely get more traction in the market if they are partnered and integrated with more established technologies, so I like this partnership just announced between Sensormatic Solutions and Philly-based computer vision start-up VSBLTY. Swiss-based Sensormatic is part of Johnson Controls, a global player in smart …

World Out of Home Organization Launching New Audience Measurement Initiative

May 13, 2021 by Dave Haynes

Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body that’s trying to herd the media company cats has developed a set of guidelines designed to help more easily sell the mediums. The World Out of Home Organization (or WOO) will …

Navori Debuts Built-In-House, AI-Based Audience Measurement Platform

February 23, 2021 by Dave Haynes

The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s long-established digital signage CMS software. Called Aquaji, an computer vision-based marketing analytics software is aimed at the retail and QSR sectors, and for digital out-of-home advertising networks. As with the third-party computer vision toolsets already in …

Look Ma, No PC: AdMobilize’s Audience Measurement Running On Samsung Smart Displays

February 17, 2021 by Dave Haynes

One of the minor but persistent concerns about using the smart digital signage displays now marketed by most LCD manufacturers is that the embedded computing devices didn’t have the power to meet the demands of some projects. Exhibit A has often been that a “smart” commercial display could not play out media AND handle the …

USSI, AdMobilize Partner To Deploy AI-based Audience Analytics Systems

January 14, 2021 by Dave Haynes

The computer vision firm AdMobilize has done a partnership with USSI Global that will see the AV/IT systems integrator positioned to deploy audience analytics systems for digital signage networks and other use cases. The two teams, says PR, have worked together to optimize the implementation of AI in digital signage projects for Retail, C-Store and more brick and mortar locations. This …

Infographic: The “Truth Metrics” Of OOH Advertising

December 19, 2019 by Dave Haynes

Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The premise of the graphic, in relation to out of home advertising, is how accuracy and validity of audience measurement goes from AI-powered anonymous audience analytics using cameras and all the way …

DSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof

October 2, 2019 by Dave Haynes

The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. It’s less than two weeks from today in New York. This year’s morning event will be Oct. 15th at Microsoft’s Training Facility at 11 Times Square, and the subject is Privacy …

StratosMedia Bundles Its Own Free Audience Measurement Software With Digital Digital Signage CMS

March 19, 2018 by Dave Haynes

With hundreds of CMS options out there, it’s really hard to stay on top of who does what – but I think it is at least rare for a signage CMS company to throw in face pattern detection software and resulting analytics as part of its core offer. The Australian firm StratosMedia, which has been gradually …

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