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Audience measurement

Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences

The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …

Signagelive, meldCX Pair Up For Modern Take On AI-Shaped And Triggered Messaging In Retail

That oft-used phrase “everything old is new again” comes to mind reading an announcement this morning about a software company using third-party computer vision algorithms to deliver content based on the audience and moments. It’s something that probably goes back 15 years, but keeps resurfacing as the technology matures and increases in sophistication, and end-users …

Screenverse Boost Audience Measurement Via New Place Exchange Partnership

The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks it manages. With PerView, says PR, “Screenverse receives comprehensive impression, reach, and frequency measurement across their different DOOH networks, which can be broken out by different geographies, consumer segments, and timeframes. …