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analytics (Seite 3)

analytics

Intuiface Offers Free Consulting To Raise Understanding, Drive Benefits Of Analytics

September 25, 2020 by Dave Haynes

The French software firm Intuiface – which markets a no-coding-necessary platform for building and running interactive digital experiences – has launched a free consulting service designed to help the ecosystem and end-users wrap their heads around analytics. The free service focuses on KPI identification based on project goals. The company also has an optional follow-on, …

Laura Davis-Taylor Joins InReality As Analytics’ Firm’s Chief Strategy Officer

January 24, 2020 by Dave Haynes

LDT

Anyone who knows Laura Davis-Taylor knows she is passionate about retail and particularly about technologies that can do the kind of measurement that provides conclusive measurement on whether whatever’s being done in-store is actually working. She’s been trying to do that first-hand, lately, through something called the Living Retail Lab – a unique store in …

Infographic: The “Truth Metrics” Of OOH Advertising

December 19, 2019 by Dave Haynes

Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The premise of the graphic, in relation to out of home advertising, is how accuracy and validity of audience measurement goes from AI-powered anonymous audience analytics using cameras and all the way …

Maris Ensing On The Mad Science Behind Mad Systems

October 23, 2019 by Dave Haynes

I wouldn’t want the job of trying to boil down what Mad Systems does to an elevator pitch, unless it was a very tall building with a very slow elevator. You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share …

The Video Analytics For Digital Signage Sky Is Not Falling

May 17, 2019 by Dave Haynes

There is much fuss out there about the San Francisco Board of Supervisors voting 8-1 to approve outlawing the use of facial recognition software or retention of information obtained through facial recognition software systems. The ordinance still has to clear a second hurdle next week before it would be law. I have read suggestions this …

DSE 2019 Booth Previews: Quividi Showing Its Real-time Audience Analytics For Digital Signage

March 12, 2019 by Dave Haynes

QUIVIDI – DSE Booth Number 3209 Why do people going to DSE need to put your company on their Must See list of booths? Because Quividi is the industry standard in real-time audience & content analytics for digital signage and visual retail, with over 600 end-customers and 1 billion people counted every month in 80+ …

New Bluetooth Spec Gets Location Of Devices Down To The Centimeter

January 29, 2019 by Dave Haynes

Analytics is an increasingly big thing in digital signage these days, and advancements in Bluetooth may have companies that offer shopper and venue intelligence taking another look at it. The Bluetooth Special Interest Group (SIG) – the trade organization that oversees Bluetooth development – has announced a new direction finding feature that “can understand device …

What You’re Getting Wrong About Digital Signage – And What To Do About It

January 14, 2019 by sixteenninewpadmin

Guest Post: Geoff Bessin, Intuiface You’ve been careful. You’ve studied all the angles. Thought about your audience, quality content, the project’s goals, hardware. You’ve given your digital signage project everything you have. It’s now deployed, left on its own like a child leaving his/her nest to face the world. Ask yourself this. What did you …

Intuiface Adds Deep Analytics To Its Interactive Design Suite

December 14, 2018 by Dave Haynes

The French software firm Intuiface is the latest vendor in the digital signage ecosystem to add analytics capabilities to its overall offer – though in this case it is less about viewer movement and time as it is about the specifics of interactive display sessions. The company describes Intuiface Analytics as a “product set enabling any …

BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics

November 16, 2018 by Dave Haynes

BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than some other companies in the ecosystem. The Silicon Valley-based Roku spinoff BrightSign has integrated BlueFox’s WiFi sniffing technology into its range of digital signage media players. The pitch for what’s touted as …

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