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New Eyefactive White Paper Digs Into Hows And Whys Of In-Retail Analytics Tech

April 10, 2025 by Dave Haynes

The German interactive systems firm Eyefactive has pushed out a free white paper that digs into the hows and whys of using in-store analytics to drive retail performance. The paper – Revolutionizing Retail: How In-Store Analytics are Closing the Gap with E-Commerce – suggests there are five key benefits: Improved Customer Satisfaction – Research shows …

BlueZoo Adds To Patent Stack For Its Passive WiFi Audience Measurement Tech

March 27, 2025 by Dave Haynes

The Silicon Valley audience measurement tech firm BlueZoo has been granted a seventh patent with the US Patent and Trademark Office, having to do with its use of what they call passive Wi-Fi technology to measure and log the presence and movement of people without risking privacy intrusion. “With the revelations of misuse of the …

Zynchro First Digital Signage Platform To Integrate With Sony Semiconductor’s AITRIOS Computer Vision Suite

March 25, 2025 by Dave Haynes

Sony’s Semiconductor Solutions business unit has its first digital signage-focused integration partner for what’s called the AITRIOS, its technology suite for AI-driven computer vision solutions. Dallas-based Zynchro.TV – a small company I hear about now and then but have never bumped into – has worked AITRIOS into its retail solution. As with other computer vision …

Cyprus-based DSPL Switches To Windows, Shrinks Camera With V2 Of Analytics-Driven Digital Signage Solution

September 12, 2024 by Dave Haynes

Digital signage companies are everywhere, and it was interesting to find a PR email recently from a company called DSPL, which is based in Cyprus. If geography leaves you in blank stare mode (that’s me for anything having to do with the financial market), Cyrpus is an island in the eastern Mediterranean Sea, west of …

Eyefactive Adds User Analytics To Interactive Platform

August 28, 2024 by Dave Haynes

The German interactive touchscreen software provider eyefactive has added analytics to its multi-touch content management platform, giving AppSuite customers detailed information about usage behavior on their interactive software projects. Now, says the Hamburg company, all user interactions on the device can be recorded and evaluated in various business intelligence tools such as Microsoft PowerBi or …

Retail Media Networks Are About A Lot More Than Just Eyeballs

May 21, 2024 by Dave Haynes

If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and media players in retail environments – trying and, in most cases, failing to make a viable business from selling advertising. Many years on, that operating model remains flawed, but the recent …

Lowes Strips Down To One Security Camera Platform; Multi-tasks It To Also Do In-Store Audience Analytics

May 7, 2024 by Dave Haynes

Security camera deployments in retail don’t get a lot of attention here, but a post in the publication Chain Store Age got my interest because of the way DIY giant Lowes is multi-tasking its newly upgraded and harmonized network of in-store cameras – including using them for in-store analytics. Lowes already had security cameras all …

Glass Media Now Marketing KrowdSense Retail Analytics Tech Designed To Optimize In-Store Visual Merchandising

April 12, 2024 by Dave Haynes

Glass Media is now formally marketing a new retail analytics platform the Dallas company was previewing late last year at Digital Signage Experience. At last I think so … founder Daniel Black showed me a few things, and that was four months ago. KrowdSense is positioned as a wireless occupancy scanner that can measure shopper …

DSE 2023 Mixer Sponsor Profiles: Spectrio Seamlessly Merging Digital Signage Software, Analytics And Compelling Content

December 1, 2023 by Dave Haynes

The annual Sixteen:Nine networking mixer at DSE is back, set for this coming Sunday night in Las Vegas. It’s sold out, as usual, with 400 registered and about 350 or so Digital Signage Experience attendees showing up for drinks, nibblies and lots of conversations and introductions. The event happens because of the terrific support of sponsors who …

How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks

October 6, 2023 by Dave Haynes

Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …

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