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Research

Physical Stores Next Big Canvas For Media: Acosta Group Research

September 27, 2024 by Dave Haynes

While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail media network, the big retail-centric consulting and services firm Acosta Group suggests physical stores and the screens in them represent the next major retail media channel for brands. “The physical store …

Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences

September 20, 2024 by Dave Haynes

The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …

MiniLED-lit TVs Overtaking OLEDs In Premium Display Market: DSCC Research

September 3, 2024 by Dave Haynes

TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive to see who and what is gaining in global TV sales. Research and events company DSCC’s latest update of its Quarterly Advanced TV Shipment and Forecast Report (paywalled, you need a …

Pro AV Sector Growing Globally At 6.1%, With The Entertainment And Experience Sector Having The Biggest Impact

August 21, 2024 by Dave Haynes

Revenue in the Pro AV sector is seeing a healthy 6.1% growth rate in 2024, though it is down just a tad from 2023 numbers, according to AVIXA’s 2024 Industry Outlook and Trends Analysis (IOTA). Revenue is forecasted to be $325 billion in 2024, up from grow from $306.4 billion in 2023, when revenues were …

DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC

August 14, 2024 by Dave Haynes

Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of out of home will be a $5.9 billion business, according to the annual PwC Global Entertainment & Media Outlook report. The report pegs the current U.S.market size for OOH at $10.9 billion, which …

All-In-One LED Displays Sales Have Grown 6X Since 2020: Omdia

August 8, 2024 by Dave Haynes

Sales of all-in-one fine pitch LED displays have grown by more than 600% since 2020, according to a new analysis from the tech research firm Omdia. That comes out of Omdia’s new ProAV Vertical Solutions – Corporate and Conference Room 2024 Analysis, with the suggestion that these large format displays will capture more and more of the …

Lab Testing Suggests Edge-Lit LCDs Win On Skinny, Lose On Longevity

August 7, 2024 by Dave Haynes

Photo from RTINGS shows IR scan of heat-generated by edge-lit LCD The consumer product testing site RTINGs has done a deeply detailed look into edge-lit LCD displays, and found that the trade-off for a skinnier side profile than what’s possible with back-lit LCDs is longevity. It’s important to note the displays tested were TVs not …

Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions

July 12, 2024 by Dave Haynes

A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, though enthusiasm is necessarily tempered by how almost all of the ad spend is going to online, mobile and social. The spend on screens in stores is estimated to be less …

Two-Thirds Of Big EU Businesses Still Not Set Up With Right Tech For Hybrid Work: Survey

July 11, 2024 by Dave Haynes

Hat tip to AV Interactive for first posting on this … The Dutch workplace-centric AV and IT consulting and services firm Kinly has released research that suggests two thirds (65%) of larger companies in Europe don’t yet have office spaces that are optimized for hybrid working, even though pretty much that same number (66%) want …

Industry To Witness Amazing Growth, But Then, So Is Every Industry

July 9, 2024 by Dave Haynes

Some trade publication editor will no doubt copy and paste the latest “future’s-so-bright-you-need-to-wear-shades” press release about the current and future state of the digital signage industry, especially since the headline reads: Solutions for Digital Signage Market To Witness Amazing Growth By 2032. This will happen, because it happens all the time. It’s easy content, it …

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