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Research

Invidis Seeking Vendor Input For Latest Business Climate Index And Forecast

January 7, 2025 by Dave Haynes

The folks at Munich-based invidis are again encouraging companies not only in EMEA but globally to contribute to its Digital Signage Business Climate Index (DBCI), a survey intended to get a sense of the current state and future forecast of the digital signage industry, every quarter and at the end of the year. They are …

Pro AV Industry Growth Continues to Slow Through Fall 2024: AVIXA

December 19, 2024 by Dave Haynes

The global Pro AV industry has been decelerating in late 2024, with both October and November posting some of the year’s lowest growth figures, according to new stats and observations generated in AVIXA’s Pro AV Business Index. The trade association’s AV Sales Index (AVI-S) declined from 53.4 in October to 52.1 in November, which is …

Most Retail Media Networks Will Fight For Ad Spend Table Scraps In 2025: eMarketer Forecast

December 3, 2024 by Dave Haynes

The wave of retail media networks launched in the U.S. and elsewhere in the past couple of years may soon start washing back out to sea, as industry watchers see far too many smaller networks fighting for the limited retail ad spend dollars not going to Amazon and Walmart. The market research firm eMarketer says …

Big OLED TV Sales Growth Tepid, But IT OLED Display Market Booming: Omdia

December 3, 2024 by Dave Haynes

Sales of big OLED TVs for the consumer market are seeing only modest growth globally, but manufacturers are seeing shipments of other products defined as large-area OLEDs growing at a much faster pace. The research firm Omdia says sales for OLED displays larger than 9-inches (so not including phones and wearables) are are up 116.5% …

OOH Ad Spend In US Up 4.6% For 2024: OAAA

November 25, 2024 by Dave Haynes

Out of home (OOH) advertising revenue in the U.S. increased 4.3% in the third quarter of 2024, nudging past $2B, reports the Out of Home Advertising Association of America (OAAA). The numbers are up for the year by 4.6%. Key Q3 findings: Digital OOH is key growth driver; Digital OOH, which accounted for 33.2% of …

Digital Signage Business Climate Index For Q3 Finds Big Players Growing While Smaller Firms May Be Struggling

November 22, 2024 by Dave Haynes

German language content partners invidis have released the findings of its latest quarterly Business Climate Index, suggesting market sentiment is improving, even though actual sales are just poking along. The Q3 invidis Digital Signage Business Climate Index (DBCI) shows increasing optimism among industry participants. The status quo index rose from 29.29 to 42.89 in Q3, …

Global OOH Media Body Says Digital Screens Drive 40% Of Revenue While Only 10% Of Installed Base

November 6, 2024 by Dave Haynes

The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with 40% of revenues from less than 10% of locations. WOO President Tom Goddard told the WOO Europe forum in Milan this week that “a big opportunity is being missed with Classic …

LED Displays Now A $9B Global Market; Biggest Sales Growth Now In Americas: Futuresource

October 8, 2024 by Dave Haynes

The research firm Futuresource Consulting has pushed out a new fee-based report about the global LED display market, suggesting it expanded by more than 6% in 2023 and hit sales of $9.0 billion. In a summary of the report, Futuresource says the APAC region (including China), is the most active market, representing almost two-thirds of …

Valuable Reading: QSR Magazine’s Annual Drive-Thru Report Is Out

October 7, 2024 by Dave Haynes

If you sell into the QSR sector – whether that’s hardware or software – this is valuable (and free) reading: the annual QSR Drive-Thru report produced by QSR magazine, which focuses on guess what. The report is based on site visits at the biggest US chains to generate metrics on such things as speed of …

You Probably Didn’t Know The Plasma Display Industry Is Killing It These Days

September 30, 2024 by Dave Haynes

I have written probably too many times about Indian research factories and suspect reports that invariably show a sunny outlook for whatever looks like an industry, and despite those efforts, I still see all kinds of vendors (and one hopeless trade publication) still referencing the reports and giving them unearned legitimacy. I won’t go over …

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