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Research

IOTA 2025: ProAV Market Shifts Into Slower Growth Phase

August 27, 2025 by Antonia Hamberger

The global ProAV industry is expected to grow by 3.9 percent to US$402 billion by 2023. (Image: AVIXA)

The ProAV industry is transitioning from a strong post-pandemic recovery to a steadier phase of technology- and software-driven growth, according to the latest Industry Outlook and Trends Analysis (IOTA) study by Avixa. The report forecasts the global market to reach US$332 billion by 2025, reflecting an annual growth rate of 3.4%. In 2024, revenues totaled …

Digital Media Tops Half of Global Ad Spend for First Time in 2024

August 15, 2025 by John Berkovich

Companies and governments are increasingly turning to digital media to convey their message

PQ Media released its 12th Annual Edition of the Global Advertising & Marketing Spending Forecast, and the results bode well for out-of-home display technology. The comprehensive report includes econometric data and a detailed analysis of digital and traditional media spending, growth, trends, and projections by media platform across twenty countries, including China, the United States, …

Study: Large DooH Screens Hold 5x More Attention Than Digital Ads

August 11, 2025 by John Berkovich

Large Screen in Manchester (Picture: Ocean Outdoor)

A new UK study, “The Attention Dividend”, suggests that premium large-format DooH screens attract substantially more attention than online formats, holding viewer gaze for more than five times longer. The research, conducted by Ocean Outdoor in collaboration with attention measurement firm Lumen Research, found that large-format DooH screens were, on average, 5.1 times more effective …

Despite RTO Calls, Omdia Predicts Video Conferencing Growth up until 2029

August 5, 2025 by Balthasar Mayer

Revenue development for video conferencing market. (Source: Omdia)

A new analysis from research firm Omdia suggests that the global market for video conferencing is still rising, growing by 5 percent year-over-year in 2024, to reach $18 billion in revenue. This comes from Omdia’s Market Landscape Report, that projects that market will continue expanding through 2029 – “despite challenging geopolitical conditions and ongoing economic …

Retail Media: Extensive Study Shows Purchasing Impact of In-Store Digital Signage

August 1, 2025 by Balthasar Mayer

Cyreen founders Ciril Hofmann, Davide Scheidegger und Benedict Boos (Photo: Cyreen)

German Start-up Cyreen investigated the impact of in-store digital signage for retail media purposes. The result: digital in-store advertising increases the likelihood of customers purchasing advertised products by an average of 8.1 percent. Unlike traditional price promotions, which often lead to delayed purchases, digital signage proved to generate additional purchases and also had a positive …

Omdia Projects Display Market to Hold Steady in 2025 Despite Tariff Concerns

July 22, 2025 by Antonia Hamberger

Forecast for the shipment of large-format displays in 2025 (number of units in millions) (Graphic: Omdia)

Despite the threat of U.S. tariffs, market research firm Omdia expects the display market to see slight growth in 2025. According to its latest “Large-Area Display Market Tracker,” about 75.3 million panels larger than 9 inches are expected to be shipped for use in public information displays (PID), which includes digital signage. This represents a …

Digital Signage Check-In: How Was Your Quarter?

June 27, 2025 by Antonia Hamberger

Visit to London Outernet in Q2 of this year (Image: invidis)

Q2 is coming to a close and we want to know: how did it go for the digital signage industry? We’d really appreciate it if you could take 3 minutes to complete our DBCI survey and tell us how the current business climate looks from your company’s perspective. Here’s the link to the survey. The …

Top Display Trends at Infocomm 2025 Through Futuresource’s Lens

June 26, 2025 by Antonia Hamberger

ProAV research firm Futuresource has published its post-Infocomm report, following on-site analysis by four of its experts. The report clusters and comments on product highlights from individual brands, focusing on potential and limitations. While we already reported where we saw the biggest leaps in AI – specifically in digital signage software – Futuresource goes down …

Pro-AV Business Showing Positive Indicators Despite Tariffs-Driven Uncertainties: AVIXA

May 12, 2025 by Dave Haynes

The Pro-AV business index generated month to month by trade association AVIXA’s market intelligence people suggests despite all the nutty uncertainty surrounding business conditions in the United States, the numbers for the industry actually look OK, at least so far. The May report, looking at April numbers and Q1, suggest that while tariff uncertainty continues …

UK Digital Out Of Home Ad Spend Was Up 10.2% In 2024: Research

May 1, 2025 by Dave Haynes

Readers have regularly seen OOH advertising market status updates from the US-based Out of home Advertising Association of America, but its been more rare to share data from other markets – like the UK. So I was happy to stumble on reporting from latest Advertising Association/WARC Expenditure Report out of the UK, which shows the overall …

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