Skip to content

invidis.com and sixteen-nine.net have merged

Home
News
Newsletter
Magazines
Events
About us
Imprint
Privacy Policy
DE
invidis.de

Home
Sixteen:Nine
Research (Seite 4)

Research

Jolt’s Dual-Charge Strategy Could Define Canada’s EV Future

November 13, 2025 by John Berkovich

Jolt’s Dual-Charge Strategy Could Define Canada’s EV Future

When Shell announced in August 2025 that it would dismantle more than 2,000 Volta charging stations, it sent a clear message: free, ad-supported EV charging may look good on paper, but it rarely pays for itself. The U.S. experiment exposed the challenge of merging utility-scale infrastructure with media-driven revenue models. Into that breach steps Jolt …

Ex-Avixa Executives Partner With Jetbuilt To Deliver AV Market Intelligence

November 11, 2025 by John Berkovich

Sean Wargo and Lee Dodson

Jetbuilt has announced a new partnership with Apogee Insights, the research firm recently launched by former Avixa executives Sean Wargo and Lee Dodson, to provide deeper, data-driven market understanding for manufacturers, integrators, and consultants. The collaboration will integrate Jetbuilt’s project-management ecosystem with Apogee Insights’ analytical expertise in research, market strategy, and data science. Together, the …

Glass-Media and Digi Point Media Launch Transparent LED Poster, Targeting Retail’s Poster Problem

November 10, 2025 by John Berkovich

Transparent Mesh LED by Glass-Media (Image: Glass-Media)

Dallas, USA-based Glass-Media, in partnership with Digi Point Media, has unveiled a transparent LED poster designed to replace printed storefront graphics with lightweight and remotely managed digital displays – the latest addition to a fast-growing category of transparent LED displays. According to Glass Media, its new display weighs just 13 pounds and can be installed …

OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge

November 7, 2025 by John Berkovich

Out Of Home Advertising Association

The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …

New UCSB Prototype Display Lets You “Feel” What You See

October 21, 2025 by John Berkovich

UCSB - Tactile Display

Researchers at the University of California, Santa Barbara have developed a working prototype of a tactile display that can make pixels literally rise off the screen. The project, titled Tactile Displays Driven by Projected Light, reimagines what a digital display can be – one that’s not only visible, but physically touchable. The display’s surface contains …

More DPAA Summit Takeaways: AI Drives Ideas but Humans Define Impact in DooH

October 20, 2025 by John Berkovich

Nick Brien, CEO of Outfront Media, at the DPAA Global Summit (Image: DPAA)

At this year’s DPAA Global Summit, held last week and covered by Sixteen:Nine, leaders across media, advertising, and technology shared a unified message: the future of digital out-of-home (DooH) belongs to those who merge human creativity with the intelligent use of AI without losing touch with real-world connection. François de Gaspé Beaubien, DPAA Chairman and …

JC Decaux Launches Creative Playbook for Boosting Out-of-Home Impact

September 26, 2025 by John Berkovich

System1 and JCDecaux Reveal Creative Playbook for Boosting Out-of-Home Impact

New global research from System 1 and JC Decaux UK underscores how creative quality can dramatically amplify the effectiveness of Out-of-Home campaigns. The Double Take study, spanning seven markets, connects emotional resonance and clear branding in OoH advertising to double the commercial impact for brands. Drawing on System1’s predictive testing of more than 1,000 OoH …

$80.6 Billion Lost Annually to Frontline Friction, New Study Finds

September 17, 2025 by John Berkovich

A new report from employee experience platform Unily and digital signage provider Screencloud has quantified what many enterprises have long suspected: poor communication with frontline staff is an expensive problem. The research, released on September 10, estimates that “frontline friction” costs businesses a staggering US$80.6 billion annually. The study, “Disconnected and Disengaged: The Economic Cost …

LED Video Display Market Grows 6.2 percent in Q2, Driven by Retail and Public Space Demand

September 12, 2025 by John Berkovich

Growth Potential: LED screen by Leddream Group (Image: LEDDREAM GROUP)

The global LED video display market expanded 6.2 percent year over year in the second quarter of 2025, according to new data from Omdia. The research points to rising adoption across retail, public spaces, and live events as key drivers behind the growth. Cindy Liu, Senior Analyst at Omdia, noted that today’s LED systems are …

Retail Media on Pace for $300B by 2030, Omdia Says – But Only Five Percent in Stores

September 8, 2025 by John Berkovich

Paris Baguette Air Lab (Image: invidis)

Retail media is projected to top $300 billion by 2030, accounting for nearly 20 percent of total global advertising revenue, according to new research from Omdia. Retail media networks – platforms that let brands advertise on a retailer’s digital properties while tapping into first-party data – are surging as advertisers seek alternatives to traditional channels …

← Previous Page1 … Page3 Page4 Page5 … Page54 Next →

Follow us on LinkedIn
Follow us on Instagram
Follow us on Youtube

invidis
About us
Privacy Policy
Imprint

Search for: