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Research

Walmart Retail Media Grows 41% as Vizio Deal Extends Advertising Beyond the Store

Walmart Retail Media Grows 41% as Vizio Deal Extends Advertising Beyond the Store

Walmart’s retail media business continued its rapid growth trajectory in the fourth quarter of fiscal 2026, with advertising revenue rising 41 percent year over year, underscoring how aggressively the large retailer is positioning itself as a media platform as much as a merchant. According to Walmart’s latest earnings report, the company’s global advertising operations – …

JC Decaux Expands Campaign Impact Measurement Tool Internationally

JCDecaux Expands Campaign Impact Measurement Tool Internationally

JC Decaux is rolling out its 360 Footprint measurement platform internationally, expanding a system designed to quantify the environmental, social, and economic impact of out-of-home advertising campaigns beyond traditional audience metrics. First piloted in France in 2021, the platform is positioned as a holistic assessment tool that evaluates campaign performance across multiple dimensions, including carbon …

Digital Signage Awards Celebrate Innovation, Impact — and a Lifetime of Leadership

The Winners of the Digital Signage Awards 2026 (Image: invidis)

The Digital Signage Awards returned with a packed ceremony celebrating the people, companies, and projects shaping the future of visual communications across retail, transportation, workplace, and public spaces worldwide. The evening’s most prestigious honor — the Outstanding Indivdual of the Year — was presented to Peter Critchley, UK CEO of Trison, in recognition of decades of …

Futuresource’s ISE Preview: AI and Cybersecurity Move Center Stage as AV, IT and Broadcast Converge

Futuresource Consulting Report

As ISE 2026 approaches, new analysis from Futuresource Consulting highlights how the ProAV industry is being reshaped by the accelerating convergence of AV, IT, and broadcast, with artificial intelligence and cybersecurity moving to the center of technology strategy and investment. The firm points to IP networking as the foundation of this shift, noting that most …