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Front-Projector Market Slumps 24.5 percent in Q2 – But Growth Corridors Emerge

Futuresource Reports Front-Projector Market Slumped 24.5 percent in Q2

Futuresource Consulting’s latest Front Projector Market Report reveals a challenging quarter for the industry, with global shipment volumes declining 24.5 percent year-over-year and market value down 20.5 percent to US$913 million. Behind the headline decline, however, specific sectors are showing resilience. Installation & Large Venue applications grew 11 percent by volume in Q2, propelled by …

Wildstone Expands Australian Footprint With Nine Melbourne Billboard Sites

Wildstone Expands in Australia With Nine Melbourne Billboard Sites

The UK-founded OoH investor Wildstone has added nine premium billboard faces across Melbourne, strengthening its position in the Australian market. With its business model, Wildstone challenges the approach of most legacy OoH media owners: Rather than running networks themselves, Wildstone invests in OoH infrastructure and rents it to operators. The company also acquires static billboards and …

From Floating Billboards to Ferry Screens: Ballyhoo Media Launches San Francisco DooH Network

Ballyhoo Media Unveils 97-Screen Digital Network Across San Francisco Bay

Turns out Ballyhoo Media—the company best known (and sometimes criticized) for its floating billboards – also runs a much more buttoned-up side of the business. Case in point: the brand-new digital-out-of-home network they’ve rolled out across the San Francisco Bay Ferry system. Backed by programmatic buying, real-time measurement, and third-party attribution from Streetmetrics, Ballyhoo is …