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IAB Europe Updates Commerce Media Standards and Ad Formats as Retail Media Scales

IAB Europe Updates Commerce Media Standards and Ad Formats as Retail Media Scales

IAB Europe has released updated Commerce and Retail Media Measurement Standards along with new Flexi Ad Sizes Guidelines, aiming to bring greater consistency and scalability to one of digital advertising’s fastest-growing sectors.  Originally published in April 2024, the Retail Media Measurement Standards have now been updated following a public comment period from September to November …

Napa Lighted Art Festival Turns Downtown Into a Month-Long Projection-Mapped Gallery

Napa Light Festival

Downtown Napa, California, has once again become an open-air canvas with the return of the Napa Lighted Art Festival, a month-long outdoor projection mapping event that transforms city buildings into large-scale works of digital art. Running from Saturday, January 17 through Sunday, February 15, the free, walkable festival features 15 projection-mapped installations that blend art, …

Ross Video Returns To ISE With Vertex Launch And Expanded Broadcast AV Focus

Ross Video Vertex

Ross Video will return to Integrated Systems Europe next month with the ISE debut of Vertex, a unified control platform, and an expanded showcase of solutions for Broadcast AV and sports and entertainment environments. Vertex brings video, audio, lighting, and control into a single platform designed to support immersive experiences across interactive installations, live entertainment, …

LG And Leightronix Bring IPTV To Offshore Oil Rigs To Improve Crew Wellbeing, Safety And Operations

Offshore Oil Rig interior

LG Electronics USA and systems specialist Leightronix are deploying a ruggedized IPTV platform across offshore oil and gas rigs, replacing aging coaxial systems with an IP-based network that delivers entertainment, corporate communications and emergency alerts through a single, integrated infrastructure. The solution combines LG commercial smart TVs with Leightronix’s IP Merge NX video control platform, …