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Albertsons to Expand Retail Media Network 10x, Accelerating Scale for Advertisers

January 21, 2026 by Antonia Hamberger

Albertsons wants to roll out screens in 800+ stores. (Image: Albertsons Media Collective)

Digital screens are set to multiply in Albertsons stores next year, as the grocery chain ramps up its in-store retail media network tenfold. Albertsons Media Collective is rolling out screens in 800 stores across its 2,200+ locations in 2026, up from an 80-store pilot launched last summer. Albertsons made the announcement at CES this month. …

ADI To Transform Preston City Centre With Digital Art Telephone Box Installation

January 20, 2026 by John Berkovich

Preston Telephone Boxes

Who says phone booths have outlived their usefulness? In Preston, England, nine of the city’s iconic red boxes prove that even the most familiar pieces of street furniture can find a new purpose in the digital age. ADI has unveiled plans to reimagine nine Grade II listed red telephone boxes on Market Street, transforming them …

Pikasso Italia Opens Its DooH Network to Global Programmatic Buying Through Vistar Media

January 20, 2026 by John Berkovich

Pikasso Italia Opens Its DooH Network to Global Programmatic Buying Through Vistar Media

Italian digital out-of-home operator Pikasso Italia has partnered with Vistar Media to make its large-format and mall-based screen network available to programmatic buyers worldwide through Vistar’s supply-side platform. The integration gives agencies and advertisers access to Pikasso’s inventory across major Italian cities, including Milan, Rome, Verona, and Genoa, allowing campaigns to be planned, activated, and …

Sony and TCL to Combine TV Businesses

January 20, 2026 by Florian Rotberg

TCL and Sony merge their display businesses. (Image: Sony/TCL)

In a move set to reshape the digital signage display market, Sony and TCL Electronics plan to merge their television and home entertainment operations into a new joint venture. Under the proposed structure, TCL will hold a 51% majority stake while Sony retains 49%. The new company is scheduled to begin operations in April 2027. For the …

Elevision Expands Premium DooH Network With Four New Residential Media Circuits in Dubai

January 20, 2026 by John Berkovich

Elevision's elevator DooH network in Dubai (Image: Elevision)

Dubai-based Elevision has expanded its premium digital out-of-home (DooH) footprint in the UAE with the launch of four new residential media circuits across Dubai, extending its network deeper into high-value lifestyle and living environments. The new circuits span Jumeirah, Bluewaters, Meydan, and the Discovery Gardens and Al Furjan communities, adding to the company’s growing portfolio …

Siliconcore And Trak-Kit To Showcase Kinetic, Reconfigurable LED at ISE 2026

January 19, 2026 by John Berkovich

SiliconCore And TRAK-KIT To Showcase Kinetic, Reconfigurable dvLED At ISE 2026

As interest grows in LED displays that can physically move and reconfigure within the built environment, SiliconCore is teaming up with New York-based Trak-Kit at ISE 2026 to demonstrate how large-format dvLED can go beyond static video walls. The companies will present two high-resolution configurations from Siliconcore’s Enlighten COB Series mounted on a Trak-Kit Multi …

Outfront Becomes First Out-of-Home Company to Join ANA Strategic Partner Program

January 19, 2026 by John Berkovich

Outfront billboard (Image: OUTFRONT)

Outfront Media has joined the Association of National Advertisers as a Strategic Partner for 2026, becoming the first out-of-home media company to participate in the ANA’s partner program. The move places the OoH operator alongside major global brands and marketing platforms that engage year-round with the ANA’s membership of senior brand and agency executives. Through …

Sphere No. 3? Sphere Entertainment Plans Smaller-Scale U.S. Venue

January 19, 2026 by Antonia Hamberger

The Sphere at National Harbor (Rendering: Sphere Entertainment)

Ever since the Sphere opened in Las Vegas, there has been plenty of chatter about where the next one might land. Sphere Entertainment’s original ambition was to replicate the giant live-event venue in London and other major metropolitan areas around the world. London, however, was quickly ruled out after the city’s mayor rejected the plans, …

Immersive Projection Turns Kansas Museum into a 360-Degree Digital Canvas

January 16, 2026 by John Berkovich

Manhattan Kansas Museum

The Museum of Art + Light in Manhattan, Kansas, has opened a large-scale immersive gallery that uses high-brightness laser projection to surround visitors with moving imagery across walls and floors, transforming traditional exhibition space into a fully enveloping digital environment. The installation, known as Mezmereyz, is driven by over 100 Epson laser projectors, delivering a …

WOO Sees 2026 as the Year of Brand Focus, AdTech Consolidation and Global Growth

January 16, 2026 by John Berkovich

The global Out of Home industry is entering 2026 with renewed confidence, improving market conditions and a stronger strategic outlook than it experienced in 2025, according to World Out of Home Organization (WOO) President Tom Goddard. In a New Year message, Goddard said the medium has proven resilient in a volatile advertising environment, with signs …

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