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Canadian OoH Ad Revenues Grow 5.8% As Mobility And Experiences Drive Media Exposure

Heavier congestion in cities such as Toronto (pictured) and Vancouver is increasing the time commuters spend in view of roadside OoH displays. (Image: Bell Media)

Canada’s out-of-home advertising sector continued its recovery and expansion in 2025, with industry revenues rising 5.8% year-over-year, according to the latest annual report from the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB). The report points to increased consumer mobility, rising attendance at live events and stronger demand for real-world experiences as key factors boosting audience …

Vistar Media Adds Happydemics Brand Lift Measurement to DooH Platform

Vistar Media adds Happydemics brand lift measurement to DooH platform (Image: Vistar Media)

Vistar Media has integrated brand lift measurement tools from Happydemics into its global programmatic digital out-of-home platform, giving advertisers a way to measure how DooH campaigns influence brand perception. The integration brings Happydemics’ recall-based measurement methodology into the Vistar ecosystem, allowing advertisers and agencies to evaluate campaign performance across metrics such as ad recall, brand …