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From Floating Billboards to Ferry Screens: Ballyhoo Media Launches San Francisco DooH Network

Ballyhoo Media Unveils 97-Screen Digital Network Across San Francisco Bay

Turns out Ballyhoo Media—the company best known (and sometimes criticized) for its floating billboards – also runs a much more buttoned-up side of the business. Case in point: the brand-new digital-out-of-home network they’ve rolled out across the San Francisco Bay Ferry system. Backed by programmatic buying, real-time measurement, and third-party attribution from Streetmetrics, Ballyhoo is …