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Digital OOH (Seite 38)

Digital OOH

Oracle of Omaha Bets on Lamar Advertising

August 18, 2025 by Antonia Hamberger

Berkshire Hathaway acquired 1.17 million of Lamar's. (Image: Lamar Advertising)

Warren Buffett has taken a stake in U.S. OoH media owner Lamar Advertising, through his investment firm, Berkshire Hathaway. According to Stockcircle data, Buffett acquired 1.17 million shares in the company, valued at approximately $ 144 million. This purchase gives Berkshire Hathaway, based in Omaha, Nebraska, a roughly 1.16 percent ownership of Lamar’s outstanding shares. …

When Taylor Swift Goes Orange, Brands Follow

August 18, 2025 by Antonia Hamberger

Orange confetti on an Outfront LED billboard in Kansas City (Image: Outfront)

Did you notice the color orange unusually often last week? No? Then you’ve trained your algorithm to be remarkably resistant to pop culture – and, presumably, none of your female friends and family members are sporting colorful friendship bracelets. Whether you realized it or not, that puts you in a minority. Taylor Swift announced her …

Digital Media Tops Half of Global Ad Spend for First Time in 2024

August 15, 2025 by John Berkovich

Companies and governments are increasingly turning to digital media to convey their message

PQ Media released its 12th Annual Edition of the Global Advertising & Marketing Spending Forecast, and the results bode well for out-of-home display technology. The comprehensive report includes econometric data and a detailed analysis of digital and traditional media spending, growth, trends, and projections by media platform across twenty countries, including China, the United States, …

Colorado Tourism Uses DooH to Bring Outdoor Scenes to Chicago Streets

August 15, 2025 by John Berkovich

Colorado Tourism is using DooH to draw visitors to the Rocky Mountain state (Image: Visual Feeder).

Colorado Tourism has partnered with MMGY and Visual Feeder on a DooH campaign that projects scenic views of Colorado’s landscapes onto high-traffic windows in Chicago’s Magnificent Mile and River North districts. Using rear-projection technology, the campaign showcases a mix of static and moving images across entire blocks of vacant retail windows in downtown Chicago. This …

SNA Displays Upgrades Los Angeles’s Largest Freestanding Digital Billboards

August 14, 2025 by John Berkovich

SNA Displays delivers full-motion LED visibility to both north and southbound traffic in busy Los Angeles (Image: SNA Displays).

SNA Displays has teamed up with the Los Angeles Football Club (LAFC) and Bank of Montreal (BMO) Stadium to retrofit the two largest freestanding LED pylons in Southern California. Dubbed The Towers, the custom multi-sided displays rise along Interstate 110, extending LAFC’s brand presence to millions of drivers each month, delivering full-motion LED visibility to …

Nono Shop Swaps Print for Samsung Color E-Paper to Cut Energy Use, Reduce Waste

August 13, 2025 by John Berkovich

Julian Quintart, founder and owner of Nono Shop (Image: Samsung)

Brands are finding new ways to align their messaging with eco-conscious values, and for Seoul’s Nono Shop – a zero-waste store and vegan café – that commitment now includes Samsung’s Color E-Paper (EMDX) displays. E-paper has been emerging as a next-generation signage solution for the past two years, prized for its ultra-low power consumption and …

Study: Large DooH Screens Hold 5x More Attention Than Digital Ads

August 11, 2025 by John Berkovich

Large Screen in Manchester (Picture: Ocean Outdoor)

A new UK study, “The Attention Dividend”, suggests that premium large-format DooH screens attract substantially more attention than online formats, holding viewer gaze for more than five times longer. The research, conducted by Ocean Outdoor in collaboration with attention measurement firm Lumen Research, found that large-format DooH screens were, on average, 5.1 times more effective …

Report: Shell Will Close Volta, Ending One of the Biggest EV Charging/DooH Ventures

August 7, 2025 by Balthasar Mayer

Volta DooH screens (Picture: Volta)

[contact-form][contact-field label=”Name” type=”name” required=”true” /][contact-field label=”Email” type=”email” required=”true” /][contact-field label=”Website” type=”url” /][contact-field label=”Message” type=”textarea” /][/contact-form] Hat tip to James Hercher from Adexchanger for this story. In 2023, fossil fuel giant Shell bought the EV charging and media business Volta. Now, according to Adexchanger, Shell will close the whole Volta unit, including the DooH media business. …

Smartify Partners with Leading RE to Bring DooH to Real Estate Brokerage Windows

August 6, 2025 by Balthasar Mayer

Smartify display at a real estate brokerage window (Photo: Smartify Media)

Smartify Media is now the exclusive provider of storefront displays for “Leading Real Estate Companies of the World”, short Leading RE, a global network of 550 real estate firms. The Smartify double-sided displays, also known as Smartify Digital Showcase, now can be put into brokerage office windows, highlighting the firm’s brand, listings, and local presence …

Canadian OoH Organization Restructures Board of Directors, Seeking to Fill 3 More Seats

August 5, 2025 by Balthasar Mayer

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has restructured its Board of Directors for the upcoming term. Having served as Board Chair for the past eight years, Michele Erskine of Astral/Bell Media stepped down. New Board Chair of COMMB is Bob Leroux from Pattison Outdoor. Additionally, the new role auf Deputy Chair was created, …

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