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Digital OOH

Hypermedia Launches Real-Time Programmatic DooH Network Across the UAE

Hypermedia Launches Real-Time Programmatic DooH Network Across the UAE

Hypermedia has rolled out a new generation of real-time programmatic digital out-of-home across the UAE, using audience measurement technology by Swiss provider Advertima. The network encompasses 250 screens equipped with sensors and edge processing to deliver dynamic, context-aware advertising. The screens analyze audience movement and environmental conditions locally, enabling creative to adapt in real time …

Screenverse Named Exclusive Programmatic Partner for Macerich’s U.S. Mall Network

Macerich’s U.S. Mall DooH Network is now managed through Screenverse. (Image: Screeenverse)

Screenverse has been appointed the exclusive programmatic partner for Macerich, giving advertisers streamlined access to digital out-of-home inventory across one of the largest portfolios of high-end shopping centers in the United States. Under the agreement, Screenverse will manage programmatic activation across Macerich’s premium digital screens, while the mall owner continues to operate its direct sales …

Ricoh Acquires Presentation Products to Expand North American AV and Digital Signage Footprint

Ricoh has acquired New York-based AV integrator Presentation Products Inc., continuing its push to build scale in workplace technology, collaboration systems, and digital signage across North America. The deal adds a mid-sized, enterprise-focused systems integrator to Ricoh’s growing portfolio of ProAV and workplace experience companies. Founded in 1994, Presentation Products has built a reputation in …

Red Dot Digital Media’s 2025/26 Review: Darryl Kuder on the Value of a Full-Service Partner

Darryl Kuder

Carlsbad, California-based digital signage integrator Red Dot is one of those smaller firms that lives and breathes digital signage. Clients turn to the company for digital storytelling projects, with Red Dot handling everything from the underlying hardware and software infrastructure to the creation of the content itself. The firm primarily works with BrightSign media players …