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Digital OOH (Seite 14)

Digital OOH

Downtown LA’s Circa Digital Spectacular Goes Live

January 21, 2026 by John Berkovich

Downtown LA’s Circa Digital Spectacular Goes Live

After months of industry anticipation and build-out, the Circa Digital Spectacular in downtown Los Angeles is now officially live – and it’s arrived as one of the city’s most prominent large-format digital platforms. Originally announced in late September 2025 on Sixteen:Nine, the Circa project was conceived as Downtown LA’s largest and most advanced digital display, …

ADI To Transform Preston City Centre With Digital Art Telephone Box Installation

January 20, 2026 by John Berkovich

Preston Telephone Boxes

Who says phone booths have outlived their usefulness? In Preston, England, nine of the city’s iconic red boxes prove that even the most familiar pieces of street furniture can find a new purpose in the digital age. ADI has unveiled plans to reimagine nine Grade II listed red telephone boxes on Market Street, transforming them …

Pikasso Italia Opens Its DooH Network to Global Programmatic Buying Through Vistar Media

January 20, 2026 by John Berkovich

Pikasso Italia Opens Its DooH Network to Global Programmatic Buying Through Vistar Media

Italian digital out-of-home operator Pikasso Italia has partnered with Vistar Media to make its large-format and mall-based screen network available to programmatic buyers worldwide through Vistar’s supply-side platform. The integration gives agencies and advertisers access to Pikasso’s inventory across major Italian cities, including Milan, Rome, Verona, and Genoa, allowing campaigns to be planned, activated, and …

Elevision Expands Premium DooH Network With Four New Residential Media Circuits in Dubai

January 20, 2026 by John Berkovich

Elevision's elevator DooH network in Dubai (Image: Elevision)

Dubai-based Elevision has expanded its premium digital out-of-home (DooH) footprint in the UAE with the launch of four new residential media circuits across Dubai, extending its network deeper into high-value lifestyle and living environments. The new circuits span Jumeirah, Bluewaters, Meydan, and the Discovery Gardens and Al Furjan communities, adding to the company’s growing portfolio …

Siliconcore And Trak-Kit To Showcase Kinetic, Reconfigurable LED at ISE 2026

January 19, 2026 by John Berkovich

SiliconCore And TRAK-KIT To Showcase Kinetic, Reconfigurable dvLED At ISE 2026

As interest grows in LED displays that can physically move and reconfigure within the built environment, SiliconCore is teaming up with New York-based Trak-Kit at ISE 2026 to demonstrate how large-format dvLED can go beyond static video walls. The companies will present two high-resolution configurations from Siliconcore’s Enlighten COB Series mounted on a Trak-Kit Multi …

Outfront Becomes First Out-of-Home Company to Join ANA Strategic Partner Program

January 19, 2026 by John Berkovich

Outfront billboard (Image: OUTFRONT)

Outfront Media has joined the Association of National Advertisers as a Strategic Partner for 2026, becoming the first out-of-home media company to participate in the ANA’s partner program. The move places the OoH operator alongside major global brands and marketing platforms that engage year-round with the ANA’s membership of senior brand and agency executives. Through …

WOO Sees 2026 as the Year of Brand Focus, AdTech Consolidation and Global Growth

January 16, 2026 by John Berkovich

The global Out of Home industry is entering 2026 with renewed confidence, improving market conditions and a stronger strategic outlook than it experienced in 2025, according to World Out of Home Organization (WOO) President Tom Goddard. In a New Year message, Goddard said the medium has proven resilient in a volatile advertising environment, with signs …

Investor Takes Majority Stake in Nutrislice to Scale Digital Dining Platform

January 16, 2026 by John Berkovich

Accel-KKR Nutrislice

Denver-based Nutrislice has received a majority investment from Accel-KKR, a global software and technology-focused investment firm, to support the continued expansion of its digital dining platform for non-commercial foodservice operators. Nutrislice provides an integrated suite of tools that includes online menus, mobile ordering, digital signage, e-ink food labels, and branded dining websites, aimed at modernizing …

Pro Display Shipments Dip in Q4 Despite Full-Year Market Growth

January 16, 2026 by John Berkovich

While global shipments of large-area displays grew in total, the professional display category declined. (Image: Rinson Chroy/Unsplash)

Global shipments of large-area displays grew 2.9 percent year over year in 2025, but the public information display (PID) segment – the category that includes most digital signage and commercial out-of-home screens – moved in the opposite direction at the end of the year, according to new data from Omdia. The research firm reports that …

Skykit’s 2025/26 Review: Why 2025 Marked the Moment Digital Signage Became a True Enterprise Infrastructure

January 15, 2026 by John Berkovich

Irfan Khan - Skykit

Digital signage took on a new identity in 2025, according to Skykit leadership. Instead of being treated as an IT add-on or communications tool, more enterprises began evaluating signage as core operational infrastructure — expected to drive revenue, deliver real-time data to frontline teams, and scale securely across thousands of endpoints. That shift reshaped how …

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