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Dave's Column

Dave's Column

DFW Wants To Bling Out With Holographic Virtual Assistants, But I’m Thinking Most Airport Passengers Want Function, Not Form

March 30, 2026 by Dave Haynes

Airports are by their nature some of the most linguistically diverse places on the planet – especially major hub airports that handle a lot of international flights. So applying technology like real-time translation and AI makes perfect sense for airport operators who have questions from travelers coming at them 24/7, and not all in the …

How To Stop Competing On Price And Instead Own A Niche – In This Case Construction Sites

March 23, 2026 by Dave Haynes

(Image: Hard Hat Media)

There’s a lot going on at commercial construction sites, and a lot of opportunity for things to go wrong – with consequences varying from delays and cost overruns to injuries and even deaths. So it is the kind of environment that can really benefit from clear and evident visual communications – like what digital signage …

ISE’s 2026 Show Stats Drill Deep into Who Was There and Why They Made the Trip

March 17, 2026 by Dave Haynes

First Walk through hall 3 of ISE 2026 (Image: invidis)

Trade show operators are sometimes a bit cagey about what facts and figures they make available once the events close, but when a show is on a roll, I guess there’s no real concern. Integrated Systems Europe was booming in Amsterdam, and after the major hiccup brought on by a global pandemic, the show is …

An LED Sphere In China Uses Faux 3D For Added Wow Factor, And It Looks Like Hell

March 16, 2026 by Dave Haynes

3D sphere at MetroCity in Shanghai (Image: Linkedin screenshot)

Back in late 2024, I put up a post wondering if the whole thing with “naked eye 3D” on big LED displays was in the last moments of its 15 minutes of fame period, and for the most part I think that’s the case. But that doesn’t mean we’re done with it, and it certainly …

How SignageOS’s Supra Turns Smart Display Slugs Into Jackrabbits (And Why You Should Care)

March 2, 2026 by Dave Haynes

SignageOS launches Supra at ISE 2026. (Image: SignageOS)

One of the common challenges of timing the launch of a new product or service to coincide with a trade show is that the target audience tends to be in peak distraction mode. I’m guessing that’s why I’ve not read or heard much about something called SignageOS Supra. The Czech software company launched Supra on …

ISE Preview: More Than 500 Digital Signage Exhibitors, And A Percentage Actually Are

January 26, 2026 by Dave Haynes

A week from now, if the planets align and airlines behave, I should be in Barcelona – picking up my badge at the Fira Gran Via for Integrated Systems Europe 2026. I tend not to book many, if any, meetings at ISE, because it is hard enough getting around all of the exhibition halls and …

Retail Study Offers Empirical Evidence That Screens In Stores Really Do Drive Significant Sales Bumps

January 19, 2026 by Dave Haynes

Adoption in digital signage for retail has long been throttled by skepticism about the true bottom line business aspects of the technology, but a 2025 study across a bunch of stores and marketing campaigns lays down how the whole thing really does work. In short, researchers analyzed data from 237 advertising campaigns across roughly 30 …

Signamic Hopes Mini Billboards In B2B Windows Pull Customers Inside

January 12, 2026 by Dave Haynes

It is readily apparent, and backed by lotsa research, that consumers shape a lot of their spending decisions on what their peers say, and a small Toronto tech company hopes that dynamic works for a new service it calls Signamic. The simple description is a small-ish LED rectangle in street-level windows that tells passersby how …

Shopper Privacy Back Yet Again In News, But This Time There Really Is A Privacy Issue

January 5, 2026 by Dave Haynes

Computer vision technology in retail and public spaces has for years been freaking out a subset of consumers for no real reason, but now a popular U.S. grocer has been called out for using that kind of technology in a way that really does raise legitimate privacy issues. While the vast majority of uses for …

Haynes Column: Creative Realities Joins the $100M Club – The Expensive Way

October 28, 2025 by Dave Haynes

For more than a decade in this industry, the evergreen prediction that’s the equivalent of a tap-in putt has been how there will be more and more consolidation. But for a lot of those years, there really wasn’t all that much, aside from little deals here and there involving PE-backed software companies growing their customer …

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