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CREATIVE (Seite 58)

CREATIVE

Those Spinning LED Wand Thingies Find An Application – Public Art

March 26, 2021 by Dave Haynes

The madly spinning LED wands that started showing up at AV trade shows maybe four years ago have always been good at attracting crowds at booths, but I’ve not seen or read much that suggests broad adoption in the real world. I think the things are eye candy that stops being visually interesting pretty quickly, …

Feeding The Content Beast With “Machine-Generated Creative”

March 17, 2021 by Dave Haynes

Feeding the content beast – steadily dealing with the insatiable appetite of a digital signage network – has been an issue for as long as the industry has been around, and one that’s still not really solved. Data integration capabilities, scripting and presentation tools like HTML5 have made it possible to automate some messaging, which …

Breakfast Evolves Mechanical Flip-Disc Signs As Kinetic, AI-Driven Artworks

March 15, 2021 by Dave Haynes

If you have been around the industry for a while and Digital Signage Expo was part of your travels, you may remember 4-5 years ago a Brooklyn studio called Breakfast showing its flip-disc displays off on one side of the exhibit hall floor. The company’s tech is not digital signage as we know it, but …

Another Big Robotic Video Wall Surfaces, But This One’s Safe Inside, And Done With Projection

March 4, 2021 by Dave Haynes

Here’s another example of one of those robotic, kinetic, three-dimensional walls that has cubes that push out and slide back in based on programmed sequences. It is is the same motion technology as what was used for that ill-fated Coca-Cola spectacular LED display in Times Square, but the biggest difference with this one is that …

Free Content For Women’s History Month

March 3, 2021 by Dave Haynes

The CMS firm Rise Vision has kindly made a set of nine high-rez jpegs available that celebrate Women’s History Month, which is on right now. They are available with no strings to other networks, regardless of whether the screens run or not on Rise software. A direct link to download the ZIP is here: https://www.risevision.com/hubfs/2021%20Campaign%20Posters/womens-history-month-posters.zip (high res …

Rise Vision Sales Deals Get More Cowbell

March 2, 2021 by Dave Haynes

This is fun. A lot of selling organizations have some sort of a symbolic gesture – like ringing a bell – when a deal gets closed and into the system. The digital signage CMS software company Rise Vision has was doing the virtual office thing years before COVID-19 turned up, so they’ve never really had …

NYC Financial Services Offices Add Experiential Digital To Workplace Atmosphere

February 25, 2021 by Dave Haynes

This is the lobby and an upstairs lounge that have been digitally re-imagined by ESI Design for a financial services company in its New York City offices. ESI doesn’t say who, which means it can’t – as is often the case with big-name accounts. The client wanted to rejuvenate the arrival experience in the building’s …

Mvix Launches Digital Directories As A Service Solution For Building Operators

February 25, 2021 by Dave Haynes

The DC-area digital signage software and solutions provider Mvix has launched a hyper-targeted turnkey solution intended to make it dead-simple to budget, spec and use a digital building directory. Dubbed Digital Directory as a Service (or DDaaS), end-users get a commercial-grade display, a digital signage media player, mounting hardware and lifetime access to the cloud-based SMS. …

Denys Lavigne Surfaces; Opening An Immersive Experience Venue In Montreal Tomorrow

February 24, 2021 by Dave Haynes

Denys Lavigne built up one of the most respected and awarded creative shops in digital signage, but Arsenal Media unfortunately petered out as a company in the wake of its 2014 acquisition by Christie. Denys eventually left, and I suspect a lot of people in digital signage have been wondering what he’s been up to. …

How To Make Your Digital Communications More Effective Using Dynamic Data

February 23, 2021 by sixteenninewpadmin

GUEST POST: Jørn Olsen, ProntoTV Making something more effective means that there is a problem/issue that needs to be solved. When you have a clear purpose, it is possible to start exploring the world of possibilities with dynamic data. Dynamic digital signage is when real-time insights and live data are incorporated into digital content. Instead of pre-rendered video, …

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