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CREATIVE (Seite 57)

CREATIVE

Captivate Gives SMBs Love Through Free Business Spotlights On Its 11,000 Screen Network

May 6, 2021 by Dave Haynes

Office tower media network Captivate, which has screens in elevator cabs and building lobbies in big cities across the U.S. and Canada, is running a nice advertorial promotion this month aimed at helping small businesses. Captivate’s Small Business Spotlight series allows small business owners to submit their story and ad to be featured on Captivate’s …

How Businesses Can Remain Connected During COVID-19

April 22, 2021 by Dave Haynes

Guest Post: Colin Farquhar, VITEC One year on from lockdowns imposed in countries around the world and we now face a starkly different world. No one could have predicted the far-reaching impact that the COVID-19 outbreak would have and how phrases such as ‘social distancing’ and ‘lockdown’ would become standard in people’s vocabulary. But today, …

The Interactive Display Ecosystem Sorted And Laid Out In A Single Poster

April 13, 2021 by Dave Haynes

Every so often there are graphics that come out from technology sectors that try to identify and sort a particular ecosystem, grouping sets of company logos by capability or focus. I can’t recall seeing one focused on digital signage, and that may be in part because of the 100s of CMS software companies out there …

KC Office Block Uses Generative Data For A Dynamic Digital Clock Tower

April 7, 2021 by Dave Haynes

This is a digital clock tower feature on an office building in central Kansas City, using generative art to suggest the time and weather. The LA creative technology shop StandardVision was commissioned by Block Real Estate to develop the new digital display at a top corner of 46 Penn Centre. The Dynamic Weather Clock was …

Country Artist Mines Fans’ Social Media Posts For “Good Day” Digital Billboard Campaign

April 6, 2021 by Dave Haynes

Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed to a social media campaign built around the pay it forward concept. Nashville artist Brett Eldredge recently launched the #GoodDayMovement hashtag campaign, showing fans involved in community projects on Lamar digital …

Tooshlights Makes Real-Time Toilet Occupancy Data Available For Digital Signs

April 5, 2021 by Dave Haynes

RH Image: TRAX Analytics Some of the best data integrations that can be done between sensors and systems, and digital signage networks, is tapping into real time data that can visually indicate what’s going on. You’ve likely seen digital signs that show the availability of stalls, overall and floor by floor, in large parkades. Now …

Raydiant Acquires Staff Motivation Firm, Broadening Workplace Communications Offer

April 5, 2021 by Dave Haynes

Silicon Valley-area digital signage CMS startup Raydiant has announced its acquisition of Hoopla, a content and tech partner that does what it calls a performance management and motivation platform for workplaces. The company, founded in 2017, was already using Hoopla’s data-driven, gamified, motivation solutions as part of its signage offer, and this certainly broadens Raydiant’s …

Poland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium

April 1, 2021 by Dave Haynes

The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology to manipulate famous paintings. The campign uses artificial intelligence and deep learning to create life-like but entirely artificial animations of famous paintings from the likes of Van Gogh, Vermeer and Da …

Brilliant Example Of Digital Merged With Mechanical For Engaging Interactive Work

March 29, 2021 by Dave Haynes

This is brilliant stuff … famous works of art digitized and playfully integrated with old-school mechanical devices to make them interactive. The exhibit is called Mechanical Masterpieces – a collection of paintings reimagined by artist Neil Mendoza for the 21st century. Optimized for short attention spans, it allows viewers to poke, switch, disco, inflate and …

Real Estate Developer Uses Anamorphic Illusions On Indoor Corporate LED Video Wall

March 29, 2021 by Dave Haynes

New anamorphic 3D visuals on big LED boards located in public plazas in Asia seem to be popping up more and more on feeds like Linkedin. Like this one with a Star Trek craft flying out of a building corner. Here’s a very different take – a corporate office in Vancouver, BC that is using …

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